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Salem, NH, United States, 2010/03/01 - Good Leads, an outsourced business development and lead generation services firm, presents a webinar on how to develop a compelling value proposition on Wednesday, March 10. Entrepreneurs and business owners will get tips for increasing sales.
Good Leads®, an outsourced business development and lead generation services firm, invites sales, marketing and other business executives who want to succeed in today’s noisy, competitive market to attend a free webinar: “The Value of a Compelling Value Proposition: Why It Matters to the Bottom Line and the Seven Keys to Make Yours Work,” on Wednesday, March 10 from 11:30 am to 12:30 pm.
Bob Good, founder and CEO of Good Leads, together with Toral Cowieson, founder of Sisutek, will present the seven keys to defining a compelling value proposition. “In our competitive and chaotic market, where dialogue is often reduced to sound bites, businesses have only seconds to convince prospects they are a good fit,” said Good. “Unfortunately, employees often have difficulty verbalizing what makes their offering unique and compelling. Our webinar offers businesses practical tips for retooling their sales and marketing messages and their approach.”
Good and Cowieson address some basic marketing tactics that many businesses fail to put into practice. “Understanding your audience and aligning your solution to the market’s challenges may seem like Marketing 101, yet it’s surprising how few businesses actually manage to do it right,” said Cowieson. “Without due diligence to validate the marketplace, you can’t develop messages that resonate with your audience or align your marketing strategies to customer needs.”
During the webinar, Good and Cowieson will discuss how to define the competitive landscape and keep messages brief, simple and powerful, so they address the bottom line and reinforce the value proposition. They will also pass along a few secrets about how to generate customer loyalty.
About the Presenters
Bob Good, founder and CEO of Good Leads, leverages 25 years of hands-on executive experience in sales, marketing, operations and management to bring Good Leads’ clients the results they demand. He has built a national sales team that sells a range of products and services to Fortune 1000 firms, as well as to middle-tier and emerging-growth firms in high technology, financial services, telecom, pharmaceuticals and the business-to-business sector. Good currently serves on the Board of Directors of the New Hampshire High-Tech Council and the New England-Canada Business Council; is the New Hampshire Commercial Consul to Canada, appointed by the administration of Governor Lynch; and is on an advisory board member of the School of Business of Daniel Webster College.
Toral Cowieson, Good Leads consultant and founder of Sisutek (sisutek.com), a market validation firm, offers more than 15 years of experience helping companies to define, refine and execute on their value propositions. Her proven process and tools across a range of industries provides the due diligence necessary to develop successful product strategies and validate market opportunities. Cowieson has served as an Advisor to The MIT-PEI Entrepreneurs’ Forum and on the boards of the Innovation and Technology Association of PEI and the Information Technology Sector Council. For more information, contact Cowieson at 603-828-1633.
About Good Leads
Good Leads (goodleads.com) is a leading provider of outsourced business development services including seat acquisition, qualified lead generation and qualified voice-to-voice and face-to-face appointments. For almost 10 years, Good Leads has partnered with domestic and international institutions, from high-tech to governmental agencies, to develop and implement a business development strategy as part of their integrated marketing plan.