Review copies will be available March 5, 2010. Book cover image and author photos available now.
Professional Writing Skills: A Write It Well Guide now includes expanded sections on e-mail, grammar, and punctuation. Poorly written documents can sabotage careers, threaten productivity, and negatively affect a company’s image, while effective written communication increases productivity and improves the workplace environment.
Employers should take note. A Write It Well survey found that nearly 75 percent of people think that they could make better use of their writing time. Wasted time affects a company’s overall productivity. In today’s increasingly global economy, companies rely on written documents and email to allow large teams to work together efficiently across time zones. Poorly written documents and e-mail can be detrimental to a project's results and deteriorate team dynamics, both of which directly affect a company’s bottom line.
“It’s very important to write clearly, concisely, and professionally if you want to be competitive in today’s business environment,” says Amanda Noguera, Regional Sales Director, AVOKE Caller Experience Analytics, BBN Technologies.
Even with so much at stake, more professionals are entering the workforce without the ability to express themselves clearly in writing. According to The National Commission on Writing for America’s Families, Schools, and Colleges, more and more schools and colleges today neglect to teach students the essentials of writing. As a result, many college graduates enter the workforce with poor writing skills. Yet writing is a fundamental business skill. In fact, a recent survey by the Commission found that half of all companies assess writing abilities during the hiring process and promotion decisions.
The solution is for companies to invest in business writing skills. “Most of our employees – engineers, developers, product managers, marketing staff – were never taught how to write professionally; they were just thrown into it,” says Jocelyn King, Director, Worldwide Marketing Operations, National Semiconductor Corporation. “Professional Writing Skills: A Write It Well Guide offers people what they need to get their point across clearly and present a professional image of themselves and of our corporation in everything they write.”
Designed for use by individuals, teams, or as part of classroom training, Professional Writing Skills: A Write It Well Guide is a cost-effective and flexible solution. “ The book's for anyone, really. It answers many of our everyday writing questions in simple language without getting bogged down by daunting grammar and style rules. And it offers clear plans of action for those who might get overwhelmed by the writing process,” says Michelle Meyers, Associate Editor, CNET News.
Professional Writing Skills: A Write It Well Guide, ISBN 9780982447116, will be available at Amazon.com and bookstores nationwide for $37.00. Visit Write It Well's site for more information about Write It Well’s books, on-site training, webinars, and facilitator guides.
About the Author
Natasha Terk is the author of Writing Performance Reviews: A Write It Well Guide and the coauthor of E-Mail: A Write It Well Guide. As the president of Write It Well, she leads the firm’s business operations and strategy. Natasha holds master’s degrees from the University of San Francisco and the University of Manchester, UK. She served as a program officer at the Packard Foundation, as a management consultant with La Piana Consulting, and taught business writing at the University of California, Berkeley.
Natasha gives keynote speeches and presentations on business communications at seminars and large conferences. She develops job-relevant, engaging training solutions that help people work more effectively and efficiently.
About Write It Well
Write It Well (writeitwell.com) is a woman-owned training and consulting company that helps people in the workplace communicate clearly and work together effectively. Write It Well offers step-by-step techniques to improve business writing through on-site and online training courses, as well as business writing books with companion facilitator guides including Professional Writing Skills: A Write It Well Guide, E-Mail: A Write It Well Guide, Writing Performance Reviews: A Write It Well Guide, How to Write Reports and Proposals, and Grammar for Grownups.