NewswireToday - /newswire/ -
Morganville, NJ, United States, 2010/02/20 - Repaz Marketing is offering free one-hour-long business marketing consultations to New Jersey companies through April 2010. Repaz helps businesses increase sales with integrated marketing campaigns and reputation building.
Repaz Marketing, a marketing firm specializing in lead generation and reputation management, announced that they are offering free, one-hour-long consultations to New Jersey companies through the month of April.
“In this economy we’re finding that most businesses could use a marketing boost now more than ever,” said Founder, Mechele Shoneman. “There are a lot of low-cost and no-cost options out there to help drive business; it just takes a little creativity and planning. We specialize in finding those online and offline opportunities.”
Repaz takes a unique approach to marketing planning and promotion by focusing on reputation building and management. This idea is based on the principle that a reference from a trusted resource can have more impact than a million dollar ad campaign. Industry studies indicate that close to 63% of a company’s market value is attributable to reputation.
According to Mechele, “One of the biggest complaints we hear from clients frustrated with lagging sales is that traditional vehicles like Money Mailers and print ads aren't working anymore— usually due to a saturated market and one-off attempts. During our consultation, we’ll reveal common mistakes that can be avoided and make recommendations.”
Google indexes more than 20 billion pages of content, and a growing proportion of this is user-generated content, largely fueled by blogs, microblogs, social sites and the syndication apps that drive them. Consumer opinion (also known as crowd sourcing) drives reputation more than ever before and social media is WOM (word of mouth) on steroids.
“In this age of hyper-connectedness, WOM can do more for sales than traditional marketing tactics,” said Mechele. “Reputation ‘sting – like the recent Toyota debacle -- isn’t just a large company problem. Local businesses run similar risks.”
A few bad reviews on MerchantCircle, SuperPages or Google, can quickly turn off prospective clients, and sometimes even current ones. “Prospects will wonder ‘why take the chance when there are 15 similar businesses to choose from?’” Mechele explained. Repaz Marketing helps clients stay in control of what people are saying about their businesses with targeted marketing that supports reputation perception. The strategic focus is on building trust and credibility into every marketing campaign.
Quick business marketing advice:
• Give your business a voice and personality
• Find out what makes your business unique
• Create a brand that is true to the soul of your business
• Connect, connect, connect -- partnerships can help a business grow exponentially
• Nurture a solid reputation so customers will speak well of you and your business
• Stay interesting!
With over 20 years expertise in marketing communications, strategy and implementation, Repaz Marketing offers their clients laser-targeted campaigns to help them ‘get found’ and build sales. Repaz evaluates market impact and competition, finds a company’s ‘sweet spot’ and then leverages it with an integrated marketing campaign. The average consumer is assaulted with over 2,000 ads a day via radio, TV, Internet and print media. According to Mechele, “You've got to ask yourself -- what will it take for my message to break through the noise?"
To schedule a free one-hour consultation, contact Repaz Marketing at info[.]repazmarketing.com or visit repaz.com/.
About Repaz Marketing
Repaz Marketing (repaz.com) combines over 20 years of marketing expertise, growing businesses large and small. They offer effective, integrated marketing programs for budgets of every size. Unlike other marketing consultants that treat each assignment as a hit-and-run, Repaz takes time to get to know their clients inside and out. Whether it’s a simple pay-per-click plan or an in-depth public relations campaign, Repaz gets underneath their business to find out what makes it unique — then becomes a seamless extension of the company.