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Pioneers in the Sustainability Movement by Jeff Kiec - Fads come and go and by now we’ve all heard of the concept ‘going green’. Some may overlook this terminology as a short-term marketing fad
Pioneers in the Sustainability Movement by Jeff Kiec

 

NewswireToday - /newswire/ - Robbinsville, NJ, United States, 2010/02/17 - Fads come and go and by now we’ve all heard of the concept ‘going green’. Some may overlook this terminology as a short-term marketing fad.

   
 
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However, many global industry leaders recognized the economic advantages of going green and chose to become pioneers in the sustainability movement. They recognized that incorporating sustainable practices into daily operations provide tremendous long-term benefits for their profits, employees, suppliers, vendors, and surrounding communities.

Since 2001 Toyota's Green Supplier Guidelines ask suppliers to go beyond legal and social requirements and to undertake activities that support its environmental goals. Apple Computers now requires its global supply base to sign Supplier Code of Conduct that incorporates a broad spectrum of sustainable business practices.

Wal-Mart’s Sustainability 360 program engages its 8,000 retail locations, 100,000 suppliers, and 2 million associates to develop goals to reduce their environmental footprint. The entire company is committed to reaching the sustainability goals by committing to purchase 100 percent renewable energy, create zero waste and sell products that sustain people and resources.

The hospitality industry is rapidly adopting similar practices. Marriott hotels has over 275 EnergyStar labeled hotels and is committed to increasing its green hotel portfolio ten fold in the next five years. It has 50 Marriott branded hotels in design, development, or under construction are expected to achieve the US Green Building Council’s LEED Certification in 2010. InterContinental Hotel Group is currently developing, Green Engage, an extensive in-house sustainability software program that will soon assist over 4400 hotels in 150 countries increase energy efficiency, reduce water consumption, eliminate waste, and lower their impact on the environment.

Sustainability is here to stay. Over the coming years the concept will become a more effective of a tool for businesses to find hidden cost savings and operational improvements.

Interested in learning how your hotel can go green? EcoGreenHotel (ecogreenhotel.com) is working with local convention and visitor bureaus to help promote sustainability through a series of green hotel case study presentations. This February EcoGreenHotel will be presenting to Bentonville, Arkansas area hotels to show how they can help Wal-Mart achieve its sustainability goals.

 
 
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Pioneers in the Sustainability Movement by Jeff Kiec

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