Bin Weevils have teamed up with SEGA to drive awareness of their new Super Monkey Ball title – the Wii Balance Board, released today on the Nintendo Wii.
To encourage kids to interact with the brand, Bin Weevils will be running a treasure hunt. Five bananas have been hidden around the Bin for the kids to find. Once they have found all five, they will be entered into a prize draw for a chance to win a Nintendo Wii, a Wii Balance Board and a copy of the Super Monkey Ball game. Every user that completes the hunt will be awarded with an interactive Aii Aii (Main Monkey character in the game) figure for their nest.
Bin Weevils are hosting an online launch party for a week, where kids will be able to enter competitions, to download a Valentine’s Day themed Super Monkey Ball wallpaper, or to watch the game-play from the trailer.
The majority of the campaign will be aimed at children, which is the reason for Sega to partner with kids’ favourite site, Bin Weevils. This is the first time any game in the series has utilised the Balance Board, which, According to Sega, opens up a whole new way to play.
The previous Super Monkey Ball released on Wii, Banana Blitz, sold through over 250,000 units, and Sega is hoping to top this with Step & Roll. To help boost the game further, the company has drawn up a targeted marketing push.
Bin Weevils (binweevils.com) is an online 3D virtual world for 7-13-years old kids, receiving 405,000 unique visitors and 61 million impressions per month.