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Written by / Agency / Source: Bin Weevils / Prism Digital Solutions
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Bin Weevils Unveils New Super Monkey Ball - Wii Balance Board - Bin Weevils are interacting with children to promote the new the Wii Balance Board - released today on the Nintendo Wii
Bin Weevils Unveils New Super Monkey Ball - Wii Balance Board

 

NewswireToday - /newswire/ - London, United Kingdom, 2010/02/12 - Bin Weevils are interacting with children to promote the new the Wii Balance Board - released today on the Nintendo Wii.

   
 
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Bin Weevils have teamed up with SEGA to drive awareness of their new Super Monkey Ball title – the Wii Balance Board, released today on the Nintendo Wii.

To encourage kids to interact with the brand, Bin Weevils will be running a treasure hunt. Five bananas have been hidden around the Bin for the kids to find. Once they have found all five, they will be entered into a prize draw for a chance to win a Nintendo Wii, a Wii Balance Board and a copy of the Super Monkey Ball game. Every user that completes the hunt will be awarded with an interactive Aii Aii (Main Monkey character in the game) figure for their nest.

Bin Weevils are hosting an online launch party for a week, where kids will be able to enter competitions, to download a Valentine’s Day themed Super Monkey Ball wallpaper, or to watch the game-play from the trailer.

The majority of the campaign will be aimed at children, which is the reason for Sega to partner with kids’ favourite site, Bin Weevils. This is the first time any game in the series has utilised the Balance Board, which, According to Sega, opens up a whole new way to play.

The previous Super Monkey Ball released on Wii, Banana Blitz, sold through over 250,000 units, and Sega is hoping to top this with Step & Roll. To help boost the game further, the company has drawn up a targeted marketing push.

Bin Weevils (binweevils.com) is an online 3D virtual world for 7-13-years old kids, receiving 405,000 unique visitors and 61 million impressions per month.

 
 
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Written by / Agency / Source: Bin Weevils / Prism Digital Solutions

 
 

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Bin Weevils Unveils New Super Monkey Ball - Wii Balance Board

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Publisher Contact: Nataliya Deleva - Prism-e.com 
+44(0)20 8206 6787 nataliyadeleva[.]prism-e.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Bin Weevils / Prism Digital Solutions securities in any jurisdiction including any other companies listed or named in this release.

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