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New York, NY, United States, 2010/02/11 - Naming companies and products is step one in creating a brand—but it is incredibly difficult to do well. Merriam’s Guide to Naming provides practical advice, a best practices review and a simple process to cut through frustration and skirt pitfalls.
Entrepreneurs and innovators know that naming their company or product is the first—and some say hardest—step in creating a brand. Finding a great name is notoriously difficult. Merriam’s Guide to Naming, published this week, is a practical manual that cuts through the frustration, points out common mistakes and pitfalls, and helps people find a great name by following a simple step-by-step process.
Merriam’s Guide to Naming practical advice and insight - The book covers:
• What worked for the world’s biggest brands;
• The key criteria of a great name;
• What so-called “common sense” advice you should ignore;
• How to create, evaluate and implement your name;
• Dealing with the challenges of domain names;
• Addressing complex issues that come from mergers, acquisitions, and more.
Too much frustration and too many bad brand names
“I work with entrepreneurs and big company innovators every day,” says author and brand expert Lisa Merriam. “People get so much misinformation about naming. Google the word ‘naming’ and you’ll find a ton of advice that is just plain wrong. It’s created a tremendous amount of frustration—and thousands of really bad brand names. I wrote Merriam’s Guide to Naming to cut through all that noise and nonsense and provide practical advice and a proven process that scales from small budget start-ups to billion dollar global organizations.”
Lisa Merriam brand and naming expert
Author Lisa Merriam (MerriamsNaming.com) is a brand consultant who has made a career of helping companies build and manage brands. She has led naming projects for billion dollar Fortune 500 multinationals and tiny start-ups. She has named both business-to-business and consumer brands, in sectors as diverse as fashion, retail, technology, industrial products and more. She is President of Merriam Associates and consults with companies and branding, advertising and marketing agencies globally.
Naming is a high stakes decision
The product or company name stands at the center of all marketing and is the most enduring element of the brand. It is a decision that marketer’s can’t afford to get wrong. Merriam’s Guide to Naming is a resource of best practices, practical advice, and proven processes.