NEWSWIRETODAY Press Release& Newswire Distribution | HOME
PRTODAY / NewswireToday press release distribution service network
More news: Software
Written by / Agency / Source: Openet Telecom
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Openet Releases White Paper on New Audience Measurement Solutions - Solutions track actual viewing habits across devices and can boost operator Media Ad revenue by seven percent annually
Openet Releases White Paper on New Audience Measurement Solutions


NewswireToday - /newswire/ - Dublin, Ireland, 2010/02/09 - Solutions track actual viewing habits across devices and can boost operator Media Ad revenue by seven percent annually .

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Openet, the leading provider of Transactional Intelligence for the world’s largest and most innovative network service providers and cable operators, today released a white paper discussing how audience measurement solutions can track viewing habits across devices and boost annual operator media ad revenue by seven percent. Entitled “Making TV Audience Measurement Count,” the paper is being presented to key cable technologists during the CableLabs® Winter Conference this week in Denver, Colo.

“Counting TV viewers accurately is more important than ever these days. At a time when TV viewership is becoming even more fragmented, advertisers are increasingly demanding that TV programmers and distributors account for each viewer actually reached,” said Mike Manzo, CMO of Openet. “Moreover, advertisers are insisting on hyper-targeted advertising aimed directly at the viewers they most want to reach with ads that appeal to those specific viewers based on their viewing habits and demographics, just as the Internet has been allowing for years.”

Existing TV Ratings Methods Aren’t Working

The criticisms of the current ratings system are many and varied. In general, critics charge that polling box, people meter and personal diary methodologies are all inherently flawed, leading to serious data inaccuracies and limitations.

Beyond these issues, current TV ratings reports offer only the most rudimentary demographic information. While the reports do break down viewers by age, they provide little other demographic insight into who is viewing what. In particular, no data exists for multi-attribute market segments, and traditional ratings methods are not yet set up to measure multi-screen video viewing.

“Even the current methods for measuring set-top box viewing have limitations of their own. Although set-top event tuning measurement techniques offer great promise for the future, the landscape is still evolving,” said Alan Breznick, senior industry analyst, Heavy Reading. “For one thing, set-top box and video server measurements tend to be operator-specific or even system-specific, leading to inconsistent data formats. So pooling set-top data from several systems that are run by the same cable operator can be a tremendously complicated task, and this grows more complex across systems managed by different operators.” Breznick, authored the white paper, which Openet sponsored.

New Audience Measurement Technologies to Collect Complete Usage Data

Unlike conventional ratings reports, new audience measurement technologies enable network operators, programmers and advertisers to calculate and report real-time viewing metrics based on actual pay TV usage. Instead of relying on small panels or samples of TV viewers, the new methods allow operators to collect and aggregate comprehensive usage viewing data from all viewers by leveraging digital set-top boxes in new and improved ways.

Specifically, these software technologies collect real-time, second-by-second click streams from three basic sources -- real-time viewing (linear broadcast and switched digital video, or SDV), on-demand viewing (VOD and DVRs) and interactive engagements (interactive TV programming, tru2way applications and Embedded TV Binary Interchange Format, or EBIF, features). For instance, an SDV manager can collect the linear broadcast and switched digital tuning data while an EBIF/application server gathers the critical set-top box data and a VOD server would collect all on-demand purchases.

With tools to collect real-time click stream data, network operators can send all the information to data warehouses for storage, reports and analytics. They can send transactional data, such as VOD purchases, to their billing systems for processing, as well as collect and store ad placement data from the ad servers in the data warehouses for reporting and analytics, providing key visibility into the viewership of specific ads.

“Unlike traditional ratings reports, the new audience measurement techniques also track viewing well beyond the traditional TV environment,” said Kelly Anderson, director of MVO solutions for Openet. “They can not only measure conventional, linear TV viewing, but also on-demand, streaming media, online and mobile video consumption These attributes make the new techniques a crucial element for the emerging three-screen video universe.”.

Payoffs to Operators from New Methods

The adoption of these measurement techniques will allow cable operators to boost their media sales revenue by as much as seven percent each year.

Additionally, operators can use the new audience tracking software tools to recover revenue currently lost to unbilled subscriptions, as well as to track actual viewing on three or more video screens, including TV, PC, mobile phones and other hand-held devices.

“Finally, with these new audience measurement tools, cable operators can work with Canoe Ventures to establish a new centralized viewership database for the entire U.S. cable industry. The establishment of such a centralized cable database would, in turn, likely spur video service providers from the phone and satellite TV industries to do the same,” Breznick concluded.

To download the white paper, please visit

About Openet
Openet ( is a leading worldwide provider of event processing and transaction management solutions. The Transactional Intelligence of the company’s solutions extracts increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services. Openet is focused on delivering best-in-class network edge solutions and specialized engagement processes that create business value from network activity. A global company, Openet’s implementations include long-running engagements with the world’s leading service providers such as BT, Orange, AT&T and Verizon Wireless.

For further information:
Tammy Snook, Hightech PR, Inc.
P: 407 667 9355
E: tammysnook[.]

Your Banner Ad Here instead - Showing along with ALL Articles covering Software Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Written by / Agency / Source: Openet Telecom


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick NewswireToday Visibility Checker


Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
Software Warnings - IMPORTANT:
Always be aware/cautious about what you download on your computer/mobile! PURCHASE SOFTWARE related keywords / Banner Ads. Click HERE for details!

  Your Banner Ad showing on ALL
Software articles,
CATCH Visitors via Your Competitors Announcements!

Openet Releases White Paper on New Audience Measurement Solutions

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
Publisher Contact: Andrea Kavanagh - 
+353 1 620 4600 Andrea.Kavanagh[.]
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Openet Telecom securities in any jurisdiction including any other companies listed or named in this release.

Software via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From Openet Telecom / Company Profile

Read Software Most Recent Related Newswires:

Siemens Reconfirms Commitment to Shipbuilding 4.0 with CESENA Opening
SAP Named a Leader in Learning and Experience Platforms by Independent Research Firm
SoundHound, Inc. Selects Oracle as its Strategic Cloud Infrastructure Provider
Cedar Gate Technologies Applauded by Frost & Sullivan for Enabling Personalized Care Management and Value-based Care with its PHM Solutions
Siemens Extends Support of Multiple IC Design Solutions for Samsung Foundry’s Latest Process Technologies
Surfly Honored by Frost & Sullivan for Enabling Brands to Connect Efficiently with Customers with its Cutting-edge Visual Engagement Technology
Oracle for Research Introduces New Cloud Service and Awards to Accelerate Scientific Innovation
Honda Motor Adopts Oracle Cloud ERP to Automate and Standardize Indirect Purchasing
Wolf Lingerie Chooses Infor CloudSuite Fashion ERP Solution to Support Development of Online Sales
Siemens’ AM Network to Facilitate Additive Manufacturing Workflow and Collaboration At Schaeffler
SAS Viya Extends Support for the Open Source Ecosystem
SAP and Boehringer Ingelheim Create Smart App Prototype to Track Counterfeit Pharmaceuticals
Oracle Opens First Cloud Region in France
The Warriors and Oracle Launch New Technology Platform to Track Player Performance
Siemens Named A 'Leader' in Industrial Internet-of-Things Software Platforms Q3 2021 Report

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  RightITnow, Inc.


  ©2021 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (