Toyota Kirloskar Motor kicked off the Toyota ‘Q’ World in Chandigarh today. Toyota ‘Q’ World a two day event, drew large crowds to Sector 34 Grounds, the venue of the event. The participants included people from all walks of life, eager to see the well awaited concept model of Toyota’s new compact car -Etios.The event swept a wave of excitement across Chandigarh, with car enthusiast and potential customers actively participating in it.
With the Etios – ‘World First, India First’, Toyota is set to enter the mass volume segment. To ensure maximum accessibility to the customers, Toyota will expand their sales/service network to about 150 dealers by the end of 2010. Toyota currently has a strong dealer network of 8 dealerships in Punjab. Hoshiarpur and Patiala being the recent additions, to improve customer reach. Two more dealerships will be added in the near future to further strengthen the dealer network. Innova, Corolla Altis and Fortuner are currently the market leaders with 46%, 20% and 29% market share respectively.
The occasion was attended by senior Toyota officials – Mr. Hiroshi Nakagawa, Managing Director, Mr. Koji Nagata,Executive Managing Coordinator and Mr. Ashish Kumar, General Manager, Marketing.
Commenting on the occasion, Mr. Sandeep Singh, Deputy Managing Director,Marketing, Toyota Kirloskar Motor said, “We would like to engage car enthusiasts and customers from across India and not limit this experience to just one city. This is an opportunity for us to get a direct feedback from customers, across the country, which will in turn help us to further improve our products and services and serve them better. Chandigarh is a very important market for us and we look forward to expanding it further in the future. With the introduction of Etios, we hope to attain a sizeable market share in India in the shortest possible time. ”.
After the grand success of the world premier of the Toyota ETIOS, at the recently held Delhi Auto Expo, Toyota’s quality and technology, renowned globally, was brought to Chandigarh. Customers eagerly awaiting the launch of Etios got an opportunity, to see the vehicle, in their own city. The Delhi Auto Expo had customers coming to see the world premier of Etios and its latest technology, however the Toyota ‘Q’ World took this experience ‘to the customer’.
The exhibit included an exciting array of 11 vehicles which gave them, a never before, ‘touch and feel experience’ of Toyota vehicles. Toyota Etios was the highlight of the event.The vehicles symbolized the following themes – Eco Friendly and Future , Concept Car and the Toyota Line Up. The exhibit included the newly launched Etios concept and many more interesting and exciting vehicles in the current and future line up of Toyota products namely
• The newly launched Prius – world’s highest selling hybrid vehicle,
• Newly launched Prado Diesel,
• Most popular vehicle in the MPV segment -Fortuner and
• The king of SUVs – Land Cruiser
Exclusive customer engagement events were also held for fun and entertainment of the visitors.
After Chandigarh Toyota ‘Q’ World will travel to 9 other cities namely Lucknow, Mumbai, Ahmedabad, Pune, Cochin, Bangalore, Chennai, Hyderabad and Kolkata. The event will span over a period of 4 months.