CMR Institute announces the expansion of its curriculum to better meet today’s needs of pharmaceutical, biotech, and med device industries and their representatives, who together face an increasingly complex and competitive healthcare marketplace where sales models are shifting and the traditional role of the representative is changing.
“Reinforcing value in every clinician interaction is essential for continued access and the ongoing exchange of information which is vital to prescribing decisions,” says Cherie Hicks, CMR Institute’s CEO and President. “This value-driven direction demands expanded options for faster, more specialized, non-branded education that improves the representative/clinician interaction and supports optimal patient outcomes.”
CMR Institute’s curriculum expansion is based upon ongoing research with representatives, physicians, industry stakeholders, and educational experts that clearly defined the need for shorter, more flexible, and quicker-to-value educational offerings. The curriculum expansion includes more flexible professional development resources, streamlined programs, shorter courses, online modules, and targeted specialty certificates. The new options offer cost-effective ways for companies to enhance training resources and provide ongoing continuing education programs that will quickly build value in the marketplace.
“Being successful in today’s healthcare environment requires differentiation through broad healthcare knowledge, specialized expertise, business acumen, and demonstrated credibility,” says Hicks. “To stay competitive on both an individual and corporate level, professionals must have on-demand access to relevant education on the latest topics, trends, and changes to swiftly build practical understanding and maintain balance between professional and personal responsibilities.”
Online Professional Development Library
As part of its expansion, CMR Institute developed an online Professional Development Library that provides on-demand access to hundreds of modules within industry-relevant topics. Modules, at only 30-45 minutes in length, are designed to more quickly achieve both corporate and individual needs for up-to-date, easily accessible information that will set representatives apart in a crowded marketplace.
Streamlined and Flexible Modules
CMR Institute’s streamlined modular format offers unparalleled flexibility and scalability. Single modules can be completed independently for targeted professional development or combined to build specific skill sets or achieve advanced educational milestones. All modules use the latest e-learning technologies and interactive components to reinforce key concepts, increase retention, and maximize learning outcomes. Additionally, real-world case studies and scenario-based exercises help representatives relate learning to their jobs – supporting quicker field application. All modules are SCORM and AICC compliant.
CMR Institute is now offering five Specialty Certificates in Diabetes, Disease Management, Managed Healthcare, Management Development, and Value-Centric Selling, each taking less than 30 hours of study to complete. Current marketplace factors including shrinking sales forces and restricted access are increasing demand for representatives with specialized knowledge. “When a representative needs targeted expertise on a disease-state or business-related topic, they need to gain a practical understanding quickly,” says Hicks. “Our Specialty Certificates are designed to build relevant, working knowledge in a particular area quickly and, for companies seeking differentiation of their field force, they provide a cost-effective, independently-validated solution.”
“The industry is increasingly recognizing the value of preparing its sales staff to respond with proficiency and critical insight to important questions they will encounter in the field. CMR Institute acknowledges that these questions are changing quickly as advancements are made and we are proud to be the educational partner that continues to evolve with the healthcare industry,” continues Hicks. “Providing innovative education to help enhance patient healthcare has been the cornerstone of our 44-year history and by expanding our curriculum to address modern-day-needs, we are helping representatives and their employers be better prepared to meet current marketplace demands and support optimal patient outcomes.
For more information on CMR Institute’s Professional Development Library, visit library.cmrinstitute.org/.
CMR Institute (cmrinstitute.org) is the leading independent provider of non-branded education for the pharmaceutical, biotech, and medical device industries and has educated more than 150,000 professionals. Founded in 1966 by physicians in response for a need to increase therapeutic knowledge through scientific education, CMR Institute offers professional development and ongoing continuing education for representatives, managers and other professionals. Its expert content is developed and updated by leading industry experts and distinguished thought leaders from prestigious universities and academic medical centers, and includes key education on science, disease management, ethics, and leadership. CMR Institute’s not-for-profit status allows it to continually invest its resources in its library of education to realize its mission, which is to advance knowledge to enhance healthcare.