NewswireToday - /newswire/ -
Tallahassee, FL, United States, 2010/01/27 - Two of America’s up and coming female skiers, Ashley Battersby and Jen Hudak, will be sporting McDavid’s latest line of HexPad® protective apparel at the 2010 Winter X Games this week.
The line, which will debut at SnowSports Industries America’s (SIA) Fashion Show in Denver, Colo. today, was developed specifically for snow sports and features McDavid’s HexPad® technology in regions of the body that get the most beating, like the tailbone, hips, thighs, knees and spine.
“HexPad® offers a layer of protection that is lighter and more flexible than any other piece of protective equipment I’ve tried before,” said Battersby, who has established herself as one of the best female park skiers in the world. “The technology gives me a much better range of motion which means it not only protects, but it improves performance, as well.”
Jen Hudak was ranked first overall in the Association of Freeskiing Professionals’ SuperPipe rankings last year and took home a silver medal at last year’s Winter X Games. “I love that McDavid’s shirts and pants keep me warm, dry and protected all at the same time,” she said. “They’re definitely a new staple.”
Following the X Games, both women plan to continue wearing HexPad® protection at practices and other competitions.
“We are so grateful to have two of America’s most popular young skiers introduce HexPad® to the American market,” said Rey Corpuz, marketing director for McDavid, Inc. “European athletes have embraced the technology since we released it there last year, so we’re sure it will be a hit!”
A video discussing the snow sports line and HexPad® technology is available here, and a photo is attached.
As the leader in protective sports apparel, McDavid (mcdavidusa.com) continues to expand their product offerings to support every athlete. Players in sports such as football, basketball, lacrosse, baseball, soccer, rugby, hockey – and even rodeo – have been wearing McDavid’s™ HexPad® technology since it’s inception in 2004.
For more information or to set up an interview, please contact Jenny Fernandez at jenny[.]team180.com or 850-728-6200. You can also visit with McDavid representatives during the SIA Snow Show at Booth 1761.