NewswireToday - /newswire/ -
Bristol, United Kingdom, 2010/01/13 - For the first time, Monster UK is targeting graduate recruits using viral video. The viral, produced by award-winning company Rebel Virals, features former children’s TV legend Pat Sharp in a spoof job interview.
The interview goes “monstrously” wrong when Sharp, who became infamous back in the 1980s for his mullet hairstyle, ends up getting more than he bargained for when auditioning alongside a “monster” mullet.
You can find the viral on YouTube using the search terms “Pat Sharp giant mullet”.
The viral’s objectives are to inform viewers of Monster’s great graduate jobs while directing them to the Monster microsite – monstermullet.com. Graduates who upload their CVs will enter a competition to win everything they need to kick start their careers, including an Apple MacBook Air, an iPhone, a tailored suit and swanky haircut, plus advice from a professional career management coach.
This new viral release follows the huge success of Rebel Virals’ “Little Gordon”
– a spoof video of a nine-year old’s kitchen antics such as we’ve come to expect from celebrity chefs. Other Rebel Virals work includes “The Facebook Anthem”, and “The Painted Man”.
Isabelle Ratinaud, marketing director, Monster UK and Ireland, said: “Graduates are having a tough time of it at the minute, so we want to make sure they know about the career prospects and advice available on the Monster site. But we wanted to have a bit of fun with it too; enter the monstrous mullet!”
James Trezona, Rebel Viral’s joint managing director with Adam Etheridge, said: “This market responds well to video virals; they’re a tech savvy bunch who like to share entertaining multimedia content with their peers.”
About Rebel Virals
Digital viral agency Rebel Virals (rebelvirals.com) is a joint venture between integrated marketing agency Mason Zimbler and video marketing specialists Aspect Film and Video. Rebel Virals delivers the full viral package, including strategic planning, film production, seeding and analysis. Its mission is to spur engagement between people and brands, sparking activity and advocacy.
About Monster UK
Monster UK (monster.co.uk) is the local content website for Monster, the premier global online employment solution for more than a decade. Monster UK works for everyone by connecting quality job seekers at all levels with leading employers across all industries. For more information call 0800 781 4377.