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AMI Entertainment Network Inc., the global leader in on-location digital entertainment, announced today it has joined with rVue to provide advertisers and ad agencies with enhanced media planning tools for AMI’s digital out-of-home network.
rVue’s web-based exchange streamlines the media-planning process for advertisers, enabling them to construct campaigns across multiple networks, reaching nearly 200,000 digital out-of-home screens, including AMI’s. This helps marketers reach targeted audiences directly where they shop, work, dine, commute and play.
“The rVue Media Planner houses digital out-of-home’s most desirable networks, allowing brands to reach customers in the critical last mile,” said Mike Nickerson, AMI Entertainment Network’s vice president of advertising. “With rVue, media buyers and planners can conveniently tap into our network, which generates more than 100 million monthly impressions from an audience that actively seeks out AMI-powered jukeboxes and Megatouch game consoles in bars, taverns and restaurants nationwide.”
The rVue service allows brands and their agencies to deliver highly targeted messages over AMI’s network of more than 15,000 broadband-connected jukeboxes and game consoles. Marketers can plan their campaigns and advertising through rVue, breaking down AMI’s audience by geography and other key demographic measures.
“AMI’s network provides powerful advertising opportunities to discerning media planners and ad buyers,” said Jason Kates, CEO and founder of Argo Digital Solutions and visionary behind the rVue suite of technology.
“By offering an innovative medium through interactive consoles, a wide reach via thousands of locations and a strong connection to a targeted highly-engaged audience, AMI has created a unique digital out-of-home venue,” Kates added. “We are proud to have AMI as a network partner through rVue.”
For more information about AMI Entertainment Network, associated brands, or network advertising capabilities, please visit the AMI Entertainment website.
About AMI Entertainment Network
AMI Entertainment Network, Inc. (amientertainment.com) is a global provider of on-location digital entertainment, from touchscreen games and jukeboxes to streaming news, music, and video programming. With its signature Megatouch and Rowe brands plus strategic partnerships with TAP.tv, Rock-Ola, Almotech, and Games Warehouse, AMI provides content-rich entertainment solutions to bars, restaurants, and commercial venues in over 30 countries worldwide. Expanding its digital portfolio to touchscreen PCs and mobile devices, AMI is at the forefront of touchscreen entertainment for any venue or platform. For more information about AMI Entertainment Network, associated brands, or network advertising capabilities, please visit AMI Entertainment's website.
About Argo Digital Solutions
Argo’s innovative digital media technologies (argodigitalsolutions.com) connect DOOH networks to advertisers and advertisers to consumers around the world daily. Founded in 1996 as RMS Networks by DOOH pioneer Jason Kates, Argo Digital Solutions and its rVue suite of web-based technology provide accountable solutions which accelerate planning, managing, buying, distributing, measuring and analyzing rich digital media. To learn more about Argo Digital Solutions and rVue (rVue.com), visit their websites.
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