NewswireToday - /newswire/ -
Beijing, China, 2010/01/06 - XBOSoft, a fast-growing software testing services company, announced that Viral Media Productions (VMP) has chosen it for comprehensive Quality Assurance (QA) and Testing of its entire online media and video customer relationship management software.
VMP offers its interactive video CRM software, Veravid®, as a hosted or client server-based software solution designed to help marketing managers reach out to potential customers through an engaging and customized video message rather than typical text emails. VMP's campaign management software supplements the video message to collect business intelligence and increase marketing ROI.
VMP, with its video CRM software suite, needed a QA and Testing partner that was adaptable to changing product features and unpredictable testing cycles, yet consistent in service quality.
"Our customers demand high performance and can't afford to have glitches, so our commitment to quality is paramount. If we have a quality issue, basically everyone knows due to the viral nature of our business," said David Bain, CEO of VMP. "XBOSoft provides Viral Media with a team that can ensure product excellence and grow as my company grows."
Philip Lew, CEO of XBOSoft, said that “With today's economy, many small and medium sized businesses are looking for flexible software testing teams that can increase their capacity while providing specialized expertise. XBOSoft does just that and more.”
As VMP continues to gain large customers, features and functionality give way to performance pressure as thousands of users can be hitting the video servers simultaneously. Lew added, "We started with functional testing and will soon be moving to the next level of expertise with automation and performance testing - which will open up bandwidth and enable VMP to move ahead with product development."
Viral Media Productions is a pioneer in technologies and methodologies for online marketing & multimedia communications. VMP is relied upon by businesses, political campaigns, and non-profit organizations targeting audiences that are local, national, and international. VMP offers turn-key marketing and public awareness campaigns as well as stand-alone software and support services (Video CRM, correspondence management & tracking, VeraVid® video messaging, & web programming). VMP pushes the envelope of marketing strategies & technologies. Whether you're promoting a local business or a nationwide film release, you benefit from the techniques and tools used with a broad spectrum of clients. Specializing in viral marketing means VMP customers can achieve a better return on investment than is possible through traditional means. For more information, visit Viral Media Productions website.
XBOSoft (xbosoft.com) is a full-service software and application testing company serving both the US and European markets. With a proven track record working for Fortune 100 companies to small independent developers, XBOSoft delivers reliable on-demand QA & Testing services that ensure "Best Quality" products. XBOSoft offers several proprietary programs and tools such as XBO ONE™ Automation Methodology to identify bugs early and reduce development cycles, XBO CommONE™ online client collaboration tool for secure 24/7 access to project information, and XBO Quick Release™, the unique low-risk program for small businesses looking to outsource software testing.