Double duty beauty brand Purple Lab™ will launch its new beauty product, Luvah™, a double plumping lip color equipped with aphrodisiacs, tagged as the “Ultimate Dating Tool,” on January 29, 2010 at the W Hoboken Hotel and Residences during what could be the largest speed dating event in Guinness World Records® history.
Tri-state area singles are invited to participate in the record-breaking attempt which will be hosted by Master Matchmaker® Steve Ward, CEO of Master Matchmakers®, who is currently in his second season of VH1’s “Tough Love,” where he continues to transform the lives of unlucky-in-love women who are willing to do whatever it takes to find Mr. Right. Steve recently announced news of a third season, “Tough Love Couples.” Of the partnership with Purple Lab™, Steve says, “I get excited to do anything that helps people find love or people otherwise in need. At this Purple Lab™ event I get to do both.”
The ultra chic W Hoboken Hotel, located on the Hudson Riverfront facing midtown Manhattan, is gearing up for the event by preparing its Great Room to accommodate hundreds of speed daters looking for love in all the right places. For added convenience to those traveling from New York City and from throughout New Jersey, W Hoboken has commissioned Acura to chauffeur participants back and forth to the Hoboken PATH Station throughout the evening. And, as a congratulatory tribute to any matches made that evening, W Hoboken will invite the lucky-in-love pairs back for a round of complimentary cocktails.
“We’re delighted to join Purple Lab™ in celebrating their new beauty product, Luvah™, and more than excited about being a part of setting the world record in speed dating,” notes Anna MacDiarmid, General Manager of W Hoboken. “I can’t think of better place than W Hoboken to make a love connection in world record fashion.”
Luvah™, available in shades called Rich Jerk and Mama’s Boy, was created by Purple Lab™ Creatrix Karen Robinovitz and will be available beginning February 18, 2009 on HSN, the interactive lifestyle and retail destination. Luvah™ is a nod to Karen’s journey of 150 dates to find her husband. “I created Luvah™ as a chic reminder that all girls deserve the best. The colors are classic, beautiful, and perfect on everyone. Each shade is named after the type of guy I dated to fine my true love – and I’m sure you’ve known them all, too!”
Each female participant will have the opportunity to put Luvah™ to the test, receiving a complimentary product at entry. Participants over 21 will also enjoy an open bar from X–Rated Fusion Liqueur, personalized underwear from Blume Girl, limited-edition bottles of Dentyne gum designed by Anthony Yankovic – for confident, fresh breath during each “date” and Skinny Water, a zero-calorie, zero-sugar enhanced water to keep the daters refreshed, energized and at their best. Music will be curated by True Sound Music. A $15 entry fee will apply, with a portion of the proceeds donated to Women In Need, a local charity that gives back to homeless women and their families in New York City.
Beginning January 5, participants ages 21-35 are invited to pre-register for the event at purplelabnyc.com/speeddating.
Purple Lab’s™ Find Your Luvah™ speed dating event will occur on January 29 at W Hoboken in Hoboken, New Jersey. Doors will open for registration at 7pm. Pre-registered guests are asked to arrive at 8pm.
For those who may want to make a weekend of it, January 29th also marks the launch of W Hoboken’s Girls Weekend Getaway package, which invites ladies to grab their gal pals and experience a wow worthy weekend including1 wonderful room, 2 intro classes at S Factor Studio, 2 cool cocktails, Purple Lab’s™ Huge Lips Skinny Hips™ lip gloss, a Metro card, and 10% discount off any product at S Factor studio.
About Purple Lab™
Purple Lab™ (purplelabnyc.com) is a privately owned beauty and lifestyle brand created by former journalist, Karen Robinovitz. Purple Lab™ continues to introduce innovative double duty beauty products designed to add a daily dose of glam, while providing a service to the body, soul and self confidence.
About W Hotels Worldwide®
W Hotels (whotels.com) is an innovative contemporary lifestyle brand and the hotel category buster with 35 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels is on track to double its footprint by 2011. W Hotels and W Retreats have been announced for Downtown New York, Hollywood, London, Paris, St. Petersburg, Shanghai, Bali, Vieques Island and Verbier, among other international destinations.
About Master Matchmakers®
Master Matchmakers® (mastermatchmakers.com) has been connecting bright, attractive and successful single men and women for more than 20 years. Founded by JoAnn Ward and based in Philadelphia, Master Matchmakers® provides a sophisticated way for exceptional singles to achieve long-lasting relationships.