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Vita Food Products, Inc. and Biltmore® announce the launch of Biltmore’s epicurean salad dressings and marinades, the first collection from Biltmore in chef-inspired foods.
“Working with Vita Foods is a fantastic opportunity for Biltmore to extend our brand into the retail food market,” said Tim Rosebrock, Vice President and General Manager of Biltmore’s Licensing Division. “We’re thrilled to be offering consumers high quality items from Biltmore inspired by our chefs and the Vanderbilt family’s love of food and entertaining.”
Food lovers can now bring home George and Edith Vanderbilt’s legacy of culinary taste and hospitality in this easy-to-use, gourmet line of dressings and marinades, perfect for everyday cooking and entertaining.
The line will feature innovative interpretations of traditional favorites, such as Caesar, Italian Herb Vinaigrette, Honey Mustard, Orange Poppy Seed, Soy Ginger Marinade and Apple Rosemary Marinade.
The chef-inspired salad dressings and marinades showcase the highest quality ingredients, such as pure vinegars, real sugar, honey and cheese. The complete product line is certified kosher, and five out of the six products are made with all natural ingredients.
“We’re excited to partner with Biltmore to bring these delicious dressings and marinades to the marketplace. These salad dressings and marinades are as close to chef-prepared as you can get, without the work,” said William Zaikos, Vice President of Marketing of Vita Food Products, Inc. “We have enjoyed working with Biltmore to develop these delicious recipes and look forward to a very successful relationship.”
The Vita Foods line of Biltmore sauces will be available in grocery, gourmet and club stores, and some can be experienced in the restaurants at Biltmore.
The licensing partnership between Biltmore and Vita Food Products was brokered by The Valen Group, and was first announced in June 2008. Biltmore plans to continue to expand its line of chef-inspired, gourmet-quality, convenience foods into categories including entrees, appetizers, desserts, artisan breads and cheeses.
For more information on the Vita Foods line of Biltmore sauces and marinades, visit BiltmoreGourmet.com, or contact William Zaikos, Vice President of Marketing by calling (312) 738-4500 x1340 or email bzaikos[.]vitafoodproducts.com.
About Vita Food Products
The Company’s Vita Seafood division is a U.S. leader in the herring and retail packaged salmon markets, and is engaged in several other food segments, including cream cheese, cocktail sauce, tartar sauce and horseradish. The Company markets and sells these items under the Vita®, Elf®, Grand Isle® and Jim Beam® brands. More than 95% of Vita Seafood’s sales are in kosher foods.
Vita Specialty Foods, Inc., the Company’s wholly owned subsidiary, markets and sells honey, salad dressings, meat enhancements, dessert toppings and salsas. The Company markets and sells these items under the Virginia Brand®, Oak Hill Farms®, Scorned Woman®, Jim Beam®, Budweiser® and Dr Pepper Snapple Group brands.
About Biltmore
Launched in 1990, Biltmore's licensing division (Biltmore.com) has grown to be a highly recognized brand, drawing on the historical treasures and inspiration found in Biltmore House and gardens. Through Biltmore® For Your Home and Biltmore® Chateau Reserve, consumers are able to experience both the classic designs found in George Vanderbilt's grand collection of art and furnishings, and the relaxed enjoyment of fine country living.
Current Biltmore licensees include Amarr Garage Doors, Anderson Hardwood Floors, Artaissance, Austin, Belk, Capel Rugs, Cottage Gardens, ELK Lighting, Ellington Fans, Encore/Sarreid, Executive Kitchens, Fisher Farms, Habersham, Habersham Feathers, Larson-Juhl, Manual Woodworkers & Weavers, Moulding Associates, Netherland Bulb, Oriental Accent, Premier Mantels, Ridgeway Clock Company, ShadeTree Canopies, Southern Living House Plans, Sterling Designs, Unique Stone, and Vita Food Products.
About The Valen Group
The Valen Group is a strategy consulting and licensing firm that advises food, beverage, and consumer product companies on growth and innovation issues. Areas of expertise are growth strategy development, front-end innovation research, new product development, and licensing program execution. They work with clients such as Chili’s, IHOP, Rust-Oleum and other well-known brands.
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