NEWSWIRETODAY Press Release& Newswire Distribution | HOME
MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: TextID | Hope Paige Designs, Inc.
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

TextID Provides Platform for Sports 620 KTAR High School Football Text Alerts - Fans subscribed to receive updates, scores, and alerts sent to their phone, simply by texting
TextID Provides Platform for Sports 620 KTAR High School Football Text Alerts

 

NewswireToday - /newswire/ - Scottsdale, AZ, United States, 2009/12/22 - Fans subscribed to receive updates, scores, and alerts sent to their phone, simply by texting "AZPREPS" to 555411 - TextID.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-Business B2B / B2C Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Challenge: After launching their new “AZ Friday Night Lights” program, an interactive online network giving Arizona high school football enthusiasts access to videos, photos, live chats, articles, stats, and more, KTAR was seeking a mobile supplement to increase the program’s reach and effectiveness. Furthermore, they wanted to increase an overall interest in high school football and “AZ Friday Night Lights,” through on-air mentions and promotions, without taking up large amounts of airtime or valuable advertising slots.

Solution: TextID (textid.com) provided the keyword, short code, and web application interface necessary to meet KTAR’s objectives. By setting up the keyword “AZPREPS” on TextID’s short code, 555411, KTAR could then promote the simple call-to-action of texting the word “AZPREPS” to 555411. After completing this action, this consumer would then be subscribed to receive text messages from KTAR containing high school football news, alerts, scores, and any other significant updates. These text messages could also provide links to the “AZ Friday Night Lights” website, as an easy way to generate more traffic to that site.

Advertising: Promotions for this mobile campaign began on Friday, September 4th, 2009 (in accordance with the first week of high school varsity football games, which are played on Friday nights). During the “Gambo & Ash” show, which airs Monday through Friday, 1-6pm, on KTAR 620 AM, a 15 second promotion was read by one of the hosts just before a commercial break. Throughout the following weeks, these same live “reads” were done on Fridays during both the “Gambo & Ash” show, in addition to the daily morning show, “Doug & Wolf.” Also, a banner-ad promotion was displayed on the high school sports page of 620ktar.com/.

Details: Through TextID’s simple web interface, KTAR was able to have full control of every aspect of the campaign. By simply logging into their TextID account, KTAR easily created their “Welcome Message” received once by the consumer, immediately after they subscribed (“Thank you firs signing up for KTAR’s high school text alerts…”). From their account, KTAR was able to track of the total number of subscribers, in real-time, as well as type up their alerts, which by clicking “send,” were instantly broadcasted to all subscribers. Because text messages are limited to 160 characters, the text updates would provide scores and results of the two or three most popular games, and then include a short link to a Thumbsite, where the recipient could read news and scores from every single game in town. A Thumbsite is a mini Mobile-Formatted web page that can contain thousands of characters of text in addition to 21MB of images. The Thumbsite was also created/edited through KTAR’s TextID account (via the Thumbsite Builder), and included hyperlinks to 620ktar.com and the “AZ Friday Night Lights” webpage.

Analytics: As the high school 2009 football playoffs ended on December 11th, 2009, the last on-air promotion was read the previous Friday (Dec. 4th). By the end of the campaign, “AZPREPS” had 237 subscribers.

"TextID gave us the ability to put high school football scores right in the hands of high school football followers, right on their mobile devices, and right as the games end," said Jim Knapp, KTAR's Director of Digital Media. "I can't think of a better way to communicate under the "Friday Night Lights" of Phoenix, and thanks to TextID's dedicated staff, we scored a touchdown each and every week of the high school football season."

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering E-Business B2B / B2C Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: TextID | Hope Paige Designs, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
E-Business B2B / B2C articles,
CATCH Visitors via Your Competitors Announcements!


TextID Provides Platform for Sports 620 KTAR High School Football Text Alerts

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Grant Petrowski - TextID.com 
602-478-0355 / 1-800-258-1994 gpetrowski[.]textid.com / info[.]textid.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any TextID | Hope Paige Designs, Inc. securities in any jurisdiction including any other companies listed or named in this release.

E-Business B2B / B2C via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From TextID | Hope Paige Designs, Inc. / Company Profile


Read E-Business B2B / B2C Most Recent Related Newswires:

Paysafe Extends its Partnership with Transcoin.me to Enable Cash Funding for Cryptocurrency Exchange
Finix Honored by Frost & Sullivan for its World-class Payments Management Solution
Paysafe Partners with OSG to Enable Cash Payments for Online Billing
Thales' ‘Trusted Merchant Gateway’ to Support RBI Mandated Tokenization in India
Paysafe’s viafintech and Solarisbank Partner to Launch A Comprehensive Deposit and Withdrawal Infrastructure in Europe
Paysafe Partners with Huawei for Online Cash Payments in the Huawei AppGallery
Moneris Open Payments for Transit Certified by Discover and UnionPay, Simplifying Fare Payments for Tourists
Paysafe Integrates with IATA Financial Gateway to Give Airlines Greater Payments Choice
Skrill USA Enhances Digital Wallet for iGaming
Paysafe’s NETELLER Launches Fiat-to-crypto Withdrawal Service
Paysafe and ResponseCRM to Deliver Subscription-based Billing Solutions for US Merchants
Paysafe Powers Online Payments for Montana Lottery’s Sportsbook
Paysafe Streamlines Payments for Interactive Wagering with Fubo Gaming in US
Paysafe and Shelby Financial Partner to Safeguard US Airline Payments
paysafecard and NEO Extend their Successful Partnership

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit SkyRFID, LLC

Visit  RightITnow, Inc.





 
  ©2022 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (usatoday.com)