Radii Footwear, an upscale footwear line, announced the release of their Holiday collection today. The brand, whose product is worn by celebrities such as Jay-Z, Jay Sean, The Black Eyed Peas and Gwen Stefani to name a few, continues to push the envelope when it comes to innovative designs and style.
Launched in 2008, Radii Footwear has seen tremendous success in spite of a failing economy. In the first six months of production, the company grew dramatically with domestic and international sales exceeding over seven figures. Since then, Radii Footwear has expanded its distribution to over 10 countries and 300 stores in the United States. Radii Footwear’s CEO, Casey Arisohn, 26, believes his team’s tapped ear into the current marketplace is responsible for the brand’s ongoing growth.
“We’re conscious of the ever-changing trends in the sneaker industry,” states Arisohn. “I believe our 'untraditional' take on traditional shoes is what keeps our customers coming back for more. We read their emails. We listen to their wants and needs and fill the void that’s missing in the footwear industry whether its specific price points, materials or designs. The holiday line is no different.”
“Radii is always my first choice when it comes to footwear for my male clients,” says former Pride Magazine fashion editor and celebrity stylist, Ruki Garuba, whose celebrity roster includes Kelly Rowland, Keyshia Cole and Jay Sean to name a few. “I am constantly on the hunt for unique pieces that will pop on stage, work well for appearances and are luxurious enough to work on the red carpet. Radii never fails to surprise me and my clients with something amazing that gets heads turning and that’s why I will always be loyal to the brand.”
The Holiday line arrives just in time for the holidays with new colors of the brand’s top selling 420 Tops and Straight Jackets while introducing the Moon Walker, Ecto-1 and Timeless Deluxe. Today, Radii Footwear bases a relatively modern in house staff at its Southern California headquarters and is currently working on the 2010 collection. Still emphasizing high-end fashion and couture to appeal to the line’s existing demographic, Radii’s expansion into casual product will open the brand to a new audience of entrepreneurs, CEOs and business savvy consumers wishing for an office appropriate sneaker. Exceptional fashion and eccentric taste makes Radii Footwear a leading brand to keep an “I” on for years to come.
About Radii Footwear
Headquartered in Southern California, Radii (ray-dee-eye) Footwear brings an unbridled passion for art and couture to the world of sneakers and high-end footwear. Launched in 2008, Radii (radiifootwear.com), defined as a range of influence, set forth to show there is no limit to fashion, creative styling, and opportunity. Radii Footwear’s goal is to exceed the expectations of the current consumer climate by offering quality products, creative concepts, comfort and value. Radii Footwear’s creative team thrives off the principles of functionality and fashion forward ingenuity. From futuristic designs and materials, to classic styling and detailing, each shoe exudes confidence for the ambitious forward-thinkers of the world.