NewswireToday - /newswire/ - Tallahassee, FL, United States, 2009/11/11 - McDavid, the world's leading manufacturer of sports medical products and protective athletic apparel, today announced a partnership with Rucker Sports World, Inc., a company which stemmed from the famous Rucker Court.

“From street basketball to the NBA and WNBA, McDavid’s protective apparel is becoming increasingly popular with players,” said McDavid Marketing Director Rey Corpuz. “We’re proud to align ourselves with such a respected name in basketball.”

McDavid has been named the Official Sports Medicine Products and Protective Apparel of Rucker Basketball. The company will be involved in Rucker Basketball events and sponsored tournaments throughout the country.

"We are excited about partnering with McDavid and have been a fan of their products for years," said Rucker Sports World’s co-owner, Dexter Gordon.

The two-year sponsorship also includes dual-branding on a new, innovative on-line trading card program designed exclusively for those who play at Rucker Park. Players will be able to create their own trading cards and posters using online technology that allows each player to upload personal photo, statistics and information.

About McDavid, Inc.
The company's roots can be traced back to 1969, when Dr. Robert F. McDavid (mcdavidusa.com) designed and developed what was to become the first widely used lateral protective knee brace in football. From a basement in Bellwood, IL, to its production facility and global headquarters in Woodridge, IL, McDavid manufactures and markets over 400 different innovative products for athletes and active people of all ages. McDavid is the most widely used and recommended brand of braces among sports medical professionals and the industry leader in sports medical products, technical performance athletic wear and consumer merchandising.

About Rucker Sports World, Inc.
Owned by Chris Rucker and Dexter Gordon, Rucker Sports World, Inc. provide the young demographic with current and future trends with inspiration drawn from Rucker Park, Harlem. The company is built on more than a decade of experience and is dedicated to providing the sports retail and entertainment industries with the most sought after active apparel and basketball-related events worldwide.

Written by / Agency / Source: 180 Communications

Availability: All Regions (Including Int'l)

Traffic Booster: [/] Quick NewswireToday Visibility Checker

Distribution / Indexing: [+]