G.E.O (Global EPC/ECPM Optimizer) is a unique innovative tool RingtonePartner developed to help mobile content affiliates monetize international traffic into sales without any need in manual updates of tracking links and the hassle of deciding which offer to promote. G.E.O ensures that returning visitors receive different/unique adverts on every visit. This ensures that impressions will not be wasted on wrong offers for any specific site.
RingtonePartner (ringtonepartner.com) developed this propriety advanced technology using Artificial Intelligence algorithms, which takes ad serving decisions in real time, allocating and frequency capping the publishers’ inventory in the most optimal way to generate significantly higher revenue for each click/impression.
Publishers receive one URL which suits for over 200 countries. G.E.O scans, in real time, thousands of available mobile content and casual gaming offers. It selects the ones predicted to generate higher revenue for each click/impression coming from the publishers site, automatically optimizes the publishers traffic according to the geographic location of each click and redirect users to the most suitable and high converting offer. This monetizes each click without needing to have your own geographic redirection. With G.E.O, publishers can rest while real time testing and adjusting is on autopilot.
The G.E.O Beta has been tested on few selected publishers and results are positive. Avi Barr, RingtonePartners’ CEO said “It’s a whole new way in evaluating offers; we expect great results and are proud to be the first to pave this kind of thinking”. G.E.O so far has increased revenue and ROI by 20%.
According to market analysts, The Mobile content market, including music, gaming and video, is evaluated to reach to more than $43 billion by 2010, rising at a compound annual growth rate of 42.5 percent from $5.2 billion in 2004.
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