German service provider atrexx is offering a solution to two increasingly prevalent problems within the satellite industry - that of long-term capacity leases and scarcity of capacity in certain regions.
It has recently come to the attention of atrexx that some customers of satellite operators are dissatisfied with the fact that they are tied into long-term capacity leases, and there is no flexibility offered to them in terms of opting out of their contract or exchanging their bandwidth.
Markus Schäfer, Managing Director, Marketing and Sales at atrexx explained: “Reasons for customers’ dissatisfaction with their long term leases could be the economic situation taking its toll, or new capacity being introduced to the market that offers better coverage and higher power. Unfortunately, satellite operators will generally not bend on the terms of the contract leaving the customer with capacity that they cannot use. Other customers want to upgrade existing leases to respond to increased demand, and they cannot do so as all capacity has been sold.”
atrexx provides a valuable solution to these problems – the atrexx Trading Platform: Established in 2002, the Platform is a satellite marketplace, designed to bring buyers and sellers of satellite related resources and services together. The Platform offers free registration to both parties. Once registered, they are able to post their request or their available services onto the platform. All postings are publicly – yet anonymously - accessible worldwide, to everyone with access to the Internet. Updates are available by e-mail as well as through Twitter tweets and RSS feeds.
The Platform offers many advantages for both the buyer and the seller. The seller benefits by making a sale on capacity that would otherwise have not been used. From the buyer’s point of view, the atrexx Platform provides them with a great choice of suppliers and therefore enables them to find the best deal possible and to realize considerable savings. When satellite capacity is scarce, as is currently the case for Africa and the Middle East, the resale market is often the only source to satisfy specific requests, as satellite operators are often sold out.
Once the registrant has identified a post that attracts them, atrexx takes over. atrexx opens the bidding process with the supplier on the buyer’s behalf, pre-negotiating the contract terms and acting within a well-defined framework. All parties know exactly where they stand. atrexx has already helped many who have found that they no longer wish to hold on to their capacity.
Edwin Cras, Managing Director of Castor Broadcasting B.V., a leading provider of voice, video, data and multimedia solutions, based in the Netherlands, voiced his satisfaction: "Finding the right satellite capacity at the right price used to involve a lot of phone calls to hopefully the right people. Selling is even tougher; often you were looking for the needle in the haystack. With the atrexx Trading Platform finding capacity is much easier!” Mr. Cras continued: “Selling is even better; everybody looking for capacity can now find a seller with great ease. This helps to avoid empty capacity sitting on your books eating your profits away. We at Castor for sure have benefitted from the atrexx Trading Platform."
The atrexx Trading Platform (atrexx.com) offers its users a simple and stress-free way of obtaining or dispensing with capacity. In an age where bandwidth is a precious commodity, atrexx is able to maximize usage of any capacity left idle and often to provide the resources that are urgently needed.