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BrightHouse, the UK's leading rent to own retailer has announced its biggest ever marketing campaign of £1.5 million to support its 189 stores during the Christmas trading period.
Themed around the strap-line 'Making Christmas more Affordable' the campaign consists of:
- Heavyweight TV campaign
- Direct mail programme including an 8 page leaflet distributed to three million people via newshare (using TNT's new ‘hit list’ profiling tool)
- Theming BrightHouses’ Home & Away sponsorship idents with its Christmas creative
Alan Beesley, Head of Marketing, BrightHouse says 'We are investing over £1.5 million in the run up to Christmas, our most sufficient spend ever to create awareness of BrightHouse's unique affordable pay weekly proposition, which we are bringing to life with the 'Making Christmas; More Affordable strap-line' combined with a traditional warm red and gold colour scheme'
The BrightHouse Christmas campaign commences 6th November.
BrightHouse Press:
Nicole Rhodes (nicole.rhodes[.]brightHouse.co.uk)
Stephen Lynn (stephen.lynn[.]brighthouse.co.uk)
T: +44 (0) 1923 488200
About BrightHouse
BrightHouse is a national retail chain specialising in the sale of home electronic and domestic appliances, household furniture and related products, on a ‘rent to own’ affordable weekly payment basis. BrightHouse provide customers access to a choice of products, operating without the normal requirement of large deposits and credit ratings. With more than 2000 staff UK-wide, BrightHouse is a major employer in the local communities where its 189 stores are located.
BrightHouse (brighthouse.co.uk) is proud to support The Rays of Sunshine Children's Charity, which exists to grant the wishes for children who are seriously ill or suffering from life threatening illnesses, between the ages of 3-18. In 2007/2008 BrightHouse became the charity's largest corporate sponsor and have committed to continue that sponsorship.
In 2008, BrightHouse was UK Winner in the Green Apple Environmenal Best Practice Award. Moreover, the company won the ‘Best High Street Retailer’ category of the 2008 National Recycling Awards Scheme.
The process of striving for more coherent environmental protection practices, has been a valuable contributer to further enhancing employee morale, as well as yielding efficiency benefits of some £250,000 per annum for the business.
BrightHouse is 219th in the 2010 Sunday Times mid-market top track 250 companies
Caversham Finance Limited trading as BrightHouse. Registered in England 785922.
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melissa.conibear[.]digitalismedia.co.uk 
