NewswireToday - /newswire/ -
Paris, Ile-de-France, France, 2009/10/30 - Addsmore is an non-profit organization that aims at involving brands in giving 10% of their ad space for environmental messages - Addsmore.org.
Given that $630 Billion are spent yearly on advertisement, a tenth would effectively represent $63 Billion that could be used in raising awareness about the issue.
"Climate change is one of the epic challenges facing this and future generations (…) We need a global movement that mobilizes real change” said U.N. Secretary-General Ban Ki-moon in June 2009. This is why the UN has teamed up with advertising agencies in order to act against public indifference to climate change.
Addsmore.org is a direct bold response to this challenge. Given that an average city dweller is exposed to more than 3 000 ads per day, advertisement imposes itself as the most effective way of promoting eco-friendly gestures in a worldwide context.
Similar to the white stripes that appear at the bottom of advertisements that remind consumers that “they should eat 5 fruits & vegetables a day” or “drink alcohol in moderation”, addsmore.org wishes to convince brands to willingly give 10% of their ad space for eco-friendly messages such as: “Privilege public transports”, “Recycle your garbage”, “Turn off your electric devices”, “Reduce the temperature of your home”, “Use less packaging”, etc.
Similar campaigns proved to be extremely successful in changing people’s habits. In France for instance an action was launched to prevent obesity and 18 months after the inclusion of “mangerbouger.fr, eat more fruit & veggies, do sports, etc…” in ads, Ipsos recorded that 23% of French improved their eating habits.
Addsmore.org has recently launched its website and is actively contacting brands in order to rally them in this initiative. It has also invited Copenhagen’s City Hall to embark in this project during the Climate Summit that will take place in December 2009.
This non-profit organization has equally launched several viral actions on the web and took part in the most widespread day of climate action in history coordinated by 350.org/.
Addsmore.org wishes then to promote this idea to different news channels so that people and brands realize that worldwide effective actions can be made – namely through advertisement.