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Zurich, Switzerland, 2009/10/28 - The traditional Swiss watchmaker AleXora dedicates its brand new "Power of Love" collection to the fashionable ladies. The premium watch brand AleXora is launching the 80s back in the world of watches: stylish triangular watches with sex appeal.
Power of Love – a triangle for the ladies
The triangle has always been a symbol of femininity. AleXora alludes to this original meaning of the triangle and dedicates its new triangle watch collection “Power of Love” to the self-confident and sensual ladies.
In the past Egyptians used the symbol of the triangle for “woman”. In the Byzantine Empire it was called “delta” and used for “femininity” and in the Sanskrit alphabet the triangle was translated to “dhalet” meaning “door to life”. AleXora’s exciting watch models with their provocative downward pointing triangle express today’s girl power; hence the collection’s name “Power of Love”.
Colour follows Music – watch design united with the music of the 80s
The 80s lifestyle was strongly influenced by the wide variety of music and the vast array of colours. AleXora combines the up-to-date colours and music hits of the 80s to create a cool design for its “Power of Love” collection. This way, the slogan “Form follows Function” has been reinterpreted to “Colour follows Music”, as it was the music that gave the inspiration for the choice of colours used for the watch models. The model “Eye of the Tiger” literally catches sight in groovy yellow and black whereas the model “Black Celebration” glistens in a secretive black as night.
Triangular watches celebrate the 80s look in Swiss quality
The 80s are experiencing a great comeback; they are hip and trendy again both in music and fashion. In contrast to many renowned watch manufacturers, which are surprisingly still focused on 60s and 70s design & styles, AleXora picks up this trendy lifestyle and launches the ultimate 80s collection “Power of Love”.
For the Swiss watch industry, the festive and extravagant 80s proved to be a very exciting and challenging era. Back then, completely new types of watch creations came up, making headlines with their unusual combinations of shapes, colours and materials.
AleXora’s triangle watches are inspired by that time, yet unlike the 80s, when plastics were often used for watch making, AleXora excels by manufacturing watches using first class materials in best Swiss tradition. The triangle watch collection is made from finest and trendy materials such as genuine stingray leather, sapphire glass or mother-of-pearl dials.
AleXora – Relaunch of a 133 year old watch brand
AleXora (alexora.com) is a Swiss watch company with a long tradition. It was founded in 1876 in the Joux Valley (Vallée de Joux) and was on the global market for 100 years. At their production site in La Chaux-de-Fonds they crafted complete watches including own movements. The excellent quality of AleXora watch movements soon gained fame and were used by other famous brands such as “Geneva” or “LeCoultre”. Already in 1889 the company was honoured for its innovations.
AleXora remains obliged to this tradition of aesthetics, innovation and quality. AleXora’s triangle watches (design protection, mod. dép.) combine trendy design with Swiss Quality. The company is based in Zurich.