NEWSWIRETODAY Press Release& Newswire Distribution | HOME
MOST TRUSTED NEWSWIRE PRESS RELEASE DISTRIBUTION
PRTODAY / NewswireToday press release distribution service network
Written by / Agency / Source: Liberate Media
Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

MSN Entertainment Chooses Collective to Deliver Multi-channel Comedy Show - Campaign follows Collective’s Content360 competition win at MIPTV 2009 Digital creative agency Collective has been commissioned by MSN Entertainment to develop and launch a multi-channel comedy show
MSN Entertainment Chooses Collective to Deliver Multi-channel Comedy Show

 

NewswireToday - /newswire/ - London, United Kingdom, 2009/10/21 - Campaign follows Collective’s Content360 competition win at MIPTV 2009 Digital creative agency Collective has been commissioned by MSN Entertainment to develop and launch a multi-channel comedy show.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing / Newswire / PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Collective will first develop a pilot TV web show, if the pilot is picked up by MSN, Collective may then be contracted to design the website to house it, create mobile applications to promote it, before finally looking to develop online and console games to complement the interactive nature of the campaign.

The show, Kangaroo Court, is positioned as the antidote to human injustice. Pete Way, Head of Content at Collective, describes the show as “a cross between ‘Judge Judy’ and ‘Animals do the funniest things’, featuring real-life human arguments solved by real-life animals – it is quite literally the Law of the Jungle”.

Collective won the MSN Entertainment contract as part of the Content360 competition held at MIPTV 2009. Content360 is an international competition for digital producers, interactive agencies and mobile and internet application providers to pitch original ideas to leading broadcasters, agencies and brands. Since its launch three years ago, the Content 360 competition has attracted 1,000s of new ideas from all over the world and awarded over €500,000 in development funding.

To win, Collective beat 86 entries from 41 different countries, as judged by Niko Chauls, managing editor, MSN Video, Microsoft Corporation, who commented: “The Content360 competition at MIPTV allowed MSN to invite pitches from some of the world’s most creative and forward thinking agencies and independent content creators. Collective’s proposal stood out for its creativity and strategic delivery, backed up by their impressive track record and experience of working for broadcasters such as Channel 4, the BBC and ESPN.”

Al Cox, Head of Strategy at Collective says: “Winning this campaign for one of the world’s biggest brands, considering the quality and quantity of competition we were up against, is testament to the brilliance of Collective’s content team. It’s a real challenge to pull together such a high profile, content-driven campaign, but it’s one that we relish and we’ve already built a strong relationship with MSN that we are confident will continue to grow.”

About Collective
Collective (collectivelondon.com) is a London-based digital creative agency that creates remarkable websites and brand-driven campaigns. Renowned for its collaborative approach and innovative use of rich media, Collective’s current clients include Honda UK, Honda Motor Europe, Callaway Golf, Snickers, Doritos, learndirect, Sega and EA Games.

Formed in 2003, Collective’s team is currently 40 strong.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing / Newswire / PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Liberate Media

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick NewswireToday Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing / Newswire / PR articles,
CATCH Visitors via Your Competitors Announcements!


MSN Entertainment Chooses Collective to Deliver Multi-channel Comedy Show

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
 
Publisher Contact: Wendy McAuliffe - LiberateMedia.com 
+44(0)79 0088 6791 wendy[.]liberatemedia.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Liberate Media securities in any jurisdiction including any other companies listed or named in this release.

Marketing / Newswire / PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Liberate Media / Company Profile


Read Marketing / Newswire / PR Most Recent Related Newswires:

Leading Press Release Newswire and Market Research Report Distribution Service Network Celebrates 15 Year Anniversary
Limelon Advertising, Co. Acquires Newswire Distribution Service Domain Name - Newswire.Today
Fortune and Great Place to Work® Name Launch Potato A Best Place to Work for a Second Time
Launch Potato Named a Top 100 Best Company for the 4th Consecutive Year
Two Sister’s Independently Release Series Highlighting Black-owned Businesses
Global Adoption of Marketing Automation Solutions Skyrockets Thanks to Pandemic-Fueled Digitization Finds Frost & Sullivan
Launch Potato Certified Great Place to Work 2020
Dentsu Announces iProspect Acquisition of Direct-to-Consumer Marketing Agency MuteSix
Dentsu Enhances Data and Analytics Services with Acquisition of India-based Ugam
Selligent Marketing Cloud Unveils Consumer Information Management Tool for Privacy Regulation Preparedness
Kantar Launches Largest Trust-based Network for Human Understanding
Dentsu Establishes Dentsu Media Runway to Accelerate Media Solution Offerings
PUMA Selects Selligent Marketing Cloud to Power Personalized Digital Campaigns
Selligent Marketing Cloud Expands ‘Wave’ Capabilities to Deliver Flexible Omnichannel Campaign Orchestration
Dentsu Announces Acquisition of Redder - A Digital Creative Agency in Vietnam

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  RightITnow, Inc.





 
  ©2021 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (usatoday.com)