When Jerry Magner was still a college student in 1983, he started selling his calendars to gift shops in Southern California. His sales skyrocketed only within months, with highly increasing demand for his product.
Recognizing a gap between production and the usual sales force, Jerry set out to study all aspects of consumer products marketing. With experience and expertise, he decided to publish a book that presents solutions to challenges in the retail business.
His self-published book, The Retail Game, describes point-by-point how to effectively sell a product to the US retail market. Written from a personal perspective, Magner presents pragmatic examples with tried and tested solutions to succeed in the US retail market. The Retail Game also provides insights into the potential risks and roadblocks that retail marketers might face.
Whether you are introducing a new product or want to maintain product popularity in the US consumer market, The Retail Game is a must-read for you.
About the Author
Jerry Magner obtained his MBA from the University of Redlands. He ventured into credit, packaging, retail sales and mass marketing, elements which he believes are very critical but are commonly being overlooked in product development campaigns.
He has successfully introduced and sold into retail stores a plethora of products, which have been featured in popular television shows, newspapers and magazines throughout the United States.
Recognized as an expert in the retail business, Jerry is a regular contributor to retail magazines such as Giftware News, Good Packaging Magazine, Hardware Age and Pet Business, among others. has also been invited to speaking engagements at industry trade shows all over the world.
Xlibris (xlibris.com) was founded in 1997 and, as the leading publishing services provider for authors, has helped to publish more than 20,000 titles. Xlibris is based in Bloomington, IN and provides authors with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound, and full-color formats.