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Recent report shows that Internet usage is gaining tremendous popularity amongst markets that were usually outside the IT progress range.
Although CEE countries altogether still lag behind Scandinavia or Western Europe in terms of Internet users, that tend to happen only on some specific segments of the population.
With nearly half of the Europe’s general population, Central and Eastern Europe is on its way to catch up other economically developed parts of the "Old Continent". Recent reports published by the trustworthy monitor internetworldstats.com show signs that the usual large gap between West and East gets thiner and thiner each day, at least in terms of Internet penetration and Internet usage.
The Baltic countries are at the top, with a staggering 66% of the population being now online, closely followed by neighbours Latvia (59.4%) and Lithuania (59.2%). Some of the most performant economies in terms of GDP in the recent years, Slovakia, Poland, Hungary, Croatia and Slovenia are quickly catching up the Western Europe markets each with penetration rates that overcome the 50% threshold: 55.3% in Slovakia, 52% in Poland, 50% in Croatia, 55.5% of Hungarians surf the web and an impressive 64.8% of Slovenia is now online.
Thinking that the average Internet penetration rate in Western Europe is currently around 73%, there are strong reasons to expect that it is just a matter of short time until Easterners will reach the same level.
"All these facts are hard to ignore anymore, because they change consumption habits, political views, life styles. The increase that we’ve seen from 2000 to 2009 in terms of Internet penetration in the CEE countries is giving us the motivation and right level of energy to carry on. Not to mention sufficient resources for our online surveys and the ability to achieve national representative samples.”, says Mihai Zamfir, Co-Founder of BrainActive Market Research.
Other CEE countries are also coming fast from behind: some of the most interesting markets for investors, Russia and Turkey, have seen large increase rates from 2,000 on, making them to rank # 4 (Russia) and #7 (Turkey) in the top 10 European countries with largest online populations. Poland is currently ranking #8, but what is most important is that all three count for about 84.5 million Internet users, which is more than UK’s and France’s users taken together.
About BrainActive Market Research
BrainActive Market Research (brainactive-mr.com) is the premier provider of online market research solutions in the Central and Eastern Europe area. Its extensive network of actively managed online panels currently covers 19 countries, including all of the emerging markets in the region: Russia, Ukraine, Turkey, Poland, Czech Republic and Hungary. BrainActive offers access to a total of 1.6+ million consumer or business-to-business online research respondents, carefully recruited to represent the general offline population of each country.
Additional client services include survey programming and hosting, data processing, sample management and deployment, sampling consulting and online survey optimization.
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