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eSys Technologies Middle East, the wholly owned subsidiary of eSys Technologies, the world’s leading Singapore-based IT component distribution network, has expanded its global presence by opening a new office in South Africa recently, that will additionally cater to markets in the neighbouring countries and target consumers in English-speaking West African countries.
Pavan Gupta, Director, Europe, Middle East and Africa, eSys Technologies said: “South Africa is emerging as the continent’s information technology hub and offers a dynamic market for IT services and products. It also serves as a link with neighbouring countries in the region. Through our new representative office, eSys Technologies will position the products it manufactures and distributes, among home-users, students, small and medium business enterprises and the health and government sectors in the South African region.”
Manned by a team of dedicated professionals, the new office will distribute the low-cost high-quality multimedia PCs eSys Technologies manufactures at its assembly plant in Dubai’s Jebel Ali Free Zone and will also oversee the distribution of products such as CPUs, hard drives, memory, printers, optical drives, TFT monitors, network storage and surveillance solutions, security appliances and hand-held enterprise devices that eSys Technologies markets on behalf of manufacturers such as Seagate, Maxtor, Western Digital, Samsung, Hynix, Xerox, BenQ, Alps and Xserve products.
The new office will also distribute its eCube portfolio of IT accessories that includes the USB Flash Disk, the USB Data link Cable, USB External 2.5” HDD Enclosures, Multimedia Cards with options ranging from 64 MB to 2GB, Secure Digital Cards with options ranging from 64 MB to 1 GB and Compact Flash Cards with 64 MB to 2 GB options.
eSys Technologies Middle East already has a representative office in Morocco, which was set up in 2004 to service the neighbouring countries of Tunisia, Libya, Algeria and French-speaking West Africa. It also boasts of a partner reseller network in the emerging market of Iraq. With the opening of the new office in South Africa, eSys Technologies continues its high growth path by entering new and high potential markets while continuing to consolidate its position in the Middle East’s existing markets.
Based in Dubai, the company produces 30,000 low-cost high-quality multimedia PCs annually and has set a target for achieving sales revenue of US$ 180 million for this year. During 2005, eSys Technologies achieved sales of US$ 143 million in the Middle East and Africa markets, marking a 46 per cent increase compared to the sales figures of 2004 and a 160 per cent increase compared to sales in 2003.
The popularity of the company’s products and services among regional home-users, students, small and medium business enterprises, the health, education and government sectors, helped eSys achieve sales growth of 50 per cent during 2005 in the UAE alone.
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