Launched in the spring of 2009, the success of Anna Scholz’s new website mirrors the rapid growth of the online marketing industry overall; and the fashion company’s decision to work with LinkShare represents a move to meet the demands of that growth and to reach more people.
By linking its fashion web shop to carefully selected affiliates, Anna Scholz Ltd. hopes to extend its online presence and to build lasting partnerships with other businesses, blogs or websites. Anna Scholz Ltd. will look for affiliates which most closely match the brand’s values and deliver the best returns.
As a sales channel, LinkShare will increase the online pathways through which the plus size customer base can be informed and stay abreast of the latest Anna Scholz designs as well as special web offers and web exclusives. Such immediacy and availability is of utmost importance to a public which spends more time than ever shopping online.
“People are searching harder and longer online,” says Liane Dietrich, managing director for LinkShare UK. “As the competition increases, a wide online presence is vital to the success of retail brands.” Indeed, the latest IMRG Capgemini e-Retail Sales Index shows “explosive growth in online shopping,” asserts LinkShare, with a 14 percent increase in online retail sales in the last 12 months.
Anna Scholz (annascholz.com) showed her first collection for sizes 12-28 in 1995. Now, Anna has her own successful web shop. Her collections are stocked by exclusive shops including Harrods, Saks Fifth Avenue online and Neiman Marcus online as well as numerous luxury boutiques throughout the world. She also designs the ‘Anna Scholz for Simply Be’ diffusion line for leading catalogue and online fashion retailer Simply Be.
Anna creates both of-the-moment and timeless silhouettes, incorporating striking colour palettes and eye-catching prints in luxury fabrics and yarns. Fans have come to reply on her flirty and flattering dresses as well as her signature kaftan and tunic styles with their bold prints and sequin embellishments. Her elegant tailoring and gorgeous coats are sophisticated. And her sumptuous jumpers and whimsical t-shirts in soft jersey are the staples of any fashionable wardrobe.