NewswireTODAY - /newswire/ - Ekaterinburg, Russia, 2009/09/22 - BIG research association had 2-day meeting at the beginning of September in St.Petersburg, Russia. This conference was hosted by SOCIS MR and Bazis IG – Russian BIG members.

This is the first time for Russia to host such a conference. Previously, BIG met at Istanbul (Turkey), Berlin (Germany), Stockholm (Sweden).

The essence of the meeting was to share the most current developments in research trends for each of the participating countries. In addition, BIG joint projects were special discussion topic. This summer BIG launched the first joint project “Strategy BIG20” - Multi-country employee satisfaction study that focused on collecting benchmark data for the interpretation of the participants' company’s results. The goal is to find common trends and differences between countries. Bazis IG representative, Ekaterina Perina, presented the results of Russian part of the project.

Special meeting guests were Denis Shkurin with presentation of his statistical software VORTEX and Artem Tinchurin with presentation “Online research in Russia”.

The next conference will hold in Lyon, France in March. Bazis IG is looking forward to this conference event.

Bazis IG (bazisgroup.com) is a full-service research agency, working in Russia and CIS. Company specializes in creative qualitative research – expert groups, ideation sessions, design labs. In quantitative arena, we carry out large scope CATI and FTF projects. Bazis IG team is a member of variety of professional organizations – Russian Marketing Guild, American Marketing Association, as well as the most influential society on this field of work – ESOMAR. The Research Director – Tatiana Barakshina – was elected into ESOMAR Council for 2009-2010 term.

Agency / Source: Bazis IG

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