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Nexsan, a leading storage systems provider for the mid-market, today announced the start of its NexStep conference which takes place this week in Las Vegas, Nevada at the Venetian Hotel. Over one hundred and forty North American based VARs and System Integrators are registered to attend the conference which features state-of-the-industry presentations from leading analysts, including Roger W. Cox, research vice president for Gartner and Mark Peters, senior analyst for the Enterprise Strategy Group.
Roger W. Cox of Gartner will present issues impacting the storage market as revealed through Gartner’s market analysis and the results of Gartner-commissioned end-user surveys. He will also highlight the five most popular questions Gartner’s end user clients are asking about data storage.
Mark Peters from the Enterprise Strategy Group will examine current market trends and aspects of Nexsan’s product portfolio that support the channel in capitalizing on business opportunities – driven by customer CAPEX and OPEX reduction requirements. Peters will also showcase recent research and analysis that ESG conducted as part of commissioned research and explain Nexsan’s competitive position in the market which drove ESG from skeptics to fans of the disk-storage provider.
The conference format will consist of educational lectures from industry thought leaders and product experts on topics that focus on making storage more power efficient, space efficient and cost efficient. Additionally, there will be presentations on advanced storage technologies, storage implementation strategies, archiving, and power-managed data deduplication. NexStep will also provide an opportunity for those in attendance to network and share real-life storage system experiences.
“A key component of Nexsan’s success has been our longstanding and unwavering dedication to our channel. With a 100% indirect selling model, it is critical that we support our partners with a completely channel focused partner program. The ‘Nexsan Advantage Program’ is built to mitigate wasted business efforts, minimize channel conflict and position our partners to win in this competitive economy,” said Michael McGuire, chief commercial officer for Nexsan. “In addition to advanced storage systems and superior levels of support, the advantages of teaming with Nexsan include rapid turnaround on orders, zero inventory requirements, and a direct relationship with the company to facilitate sales. The NexStep conference allows us to showcase the benefits of the program, and highlight our latest innovations to assist partners in growing their businesses in concert with Nexsan.”
According to Nexsan channel partner, Scott Mellegaard, a data center specialist with 3RP, "Nexsan's NexStep partner event is the best new product expo in our solution portfolio. Nexsan provides detailed customer success stories, in-depth technical information from the actual product engineers, and the Nexsan roadmap for the future. At last year’s NexStep 2008 conference, we learned about the new DATABeast™ and sold one 2 weeks later for over $300,000 (and growing). As Nexsan is one of our most profitable partnerships, we look forward to this event every year."
Nexsan’s CEO Philip Black will deliver the welcome address providing Nexsan’s vision on the data storage space and why Nexsan is positioned for success in the midmarket. “Nexsan pioneers disk-based storage innovations to lead the market in terms of power efficient, space efficient and cost efficient storage,” said Black. “The NexStep conference provides an excellent platform to strengthen relationships with our analyst, VAR and SI colleagues on a product, business, and personal level.”
About Nexsan Technologies
Nexsan Corporation (nexsan.com) is a leading provider of energy-efficient, long-term storage systems. Nexsan delivers secure storage appliances and modular, capacity-optimized disk-storage systems for a broad range of applications including fixed content storage and archiving, email, medical imaging, compliance and litigation support, disk-based backup, digital video security, and rich media. Nexsan's solutions are the choice of small and medium-sized companies as well as large global enterprises and major governmental agencies around the world who are seeking cost-correct, high density storage solutions. Founded in 1999 and based in Thousand, Oaks, Calif., Nexsan sells its products exclusively through a select global network of VARs, OEMs and system integrators.
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sabrina.sanchez[.]ventanapr.com 
