NewswireTODAY - /newswire/ - Wilbraham, MA, United States, 2009/09/12 - Irbtrax announces independent study indicating Recession is inflating key website traffic statistics such as Page Views per visitor and TOS.

Irbtrax announces it has recently completed an independent six month study that indicated the Recession has inflated key traffic indicators for particular websites.

According to Irbtrax founder, Scott Moir, "We were persuaded to dig a little deeper when it was observed that website traffic was up for select companies, but overall results were still down.”

Moir states- “Our independent study indicates that the recession has inflated several important website traffic indicators for particular companies. The inflated metrics include Page Views per Visitor and Time on Site (TOS). The websites effected the most are those that in addition to providing products or services, also offer internal job openings using online applications. The inflated metrics appear to be a direct reflection of the high number of people searching for employment online, and taking the time to submit their resumes.“

Moir continues- “Another relevant discovery indicated that many households made a switch back to basic dial up services to save on expenditures. Therefore, it is important for companies to internally review their sites to make sure they efficiently accommodate this group of consumers."

There is a silver lining according to the Irbtrax founder. “The events that have forced the reshaping of the Global Business landscape are producing a leaner, more efficient, long term model for success. For companies with websites that represent an important part of their overall marketing strategy, there now exists a great opportunity to distance themselves from their competition.”

About Irbtrax: Irbtrax is an emerging Business to Business SEO and Market Research company.

Agency / Source: Irbtrax

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