nuAlerts.com, a social media communication tool for community leaders and organizations, unveiled a first-of-its-kind Community Newsmakers Program today and announced the success of its Tri-Valley Newsmakers Pilot. Mayors Newell Arnerich of Danville, Tim Sbranti of Dublin, Ron Dellums of Oakland, Jennifer Hosterman of Pleasanton, and H. Abram Wilson of San Ramon along with Kaiser Permanente are among the 25 Tri-Valley Newsmakers now sending real time alerts on important topics that residents can receive via SMS, Facebook, Twitter, Email and Widgets. Community Newsmakers are local leaders committed to building smarter communities with better connected residents by sharing important information in a timely-manner via nuAlerts. Membership is annual, by invitation only, free, and is limited to 10 Newsmakers per city.
“Our mission at nuAlerts is to be the communication exchange between people ‘in the know’ and people who ‘need to know’ by leveraging all the existing communication tools from text messaging and email to social networks” said Reena Jadhav, an East Bay serial entrepreneur and Founder, CEO of nuAlerts.com. “We are excited by all the enthusiasm from current Newsmakers and committed to building smarter communities with connected residents."
The launch of the Community Newsmakers Program comes at a time when there is a growing national push to find new ways for communities to stay connected. According to a July 2009 paper by Harvard Business School Professor Rosabeth Moss Kanter and Stanley S. Litow, “the need for a fresh approach to U.S. communities is more urgent than ever because of the biggest global economic crisis since the Great Depression … calls for leaders to use technology to inform and connect people.”
“Fundamental to a free and democratic society is the ability to receive timely information from the leaders of our various government institutions,” said Mayor Dellums of Oakland. I believe an informed citizenry is a citizenry that is engaged. nuAlerts allows us to expand our communications efforts to ensure that our residents are not only informed, but among the first to know.”
“I am committed to improving communication within the City of Dublin and believe that nuAlerts gives our residents unprecedented choice and access to breaking news and information,” said Mayor Sbranti. “My constituents can be the first to know about important updates on the City of Dublin by getting Mayor Tim Sbranti’s nuAlerts via email, SMS, Twitter, iGoogle and more.”
"One of our missions in Pleasanton is to ensure that our residents are well informed,” said Mayor Hosterman. “nuAlerts is a great way for us to deliver on our mission and to connect with our residents through social networks, text messaging and widgets.”
"The Community Newsmaker Program is an easy connection to fellow citizens and allows the Town to quickly reach residents about breaking news or upcoming events,” said Mayor Arnerich of Danville. “Please join in for this free connection to your local Newsmakers!"
Residents can now be the first to know about important news, events, promotions, and more by choosing the types of alerts to receive and how they want to receive them, including via SMS/text messaging, email, social sites like Facebook or Twitter, and a real-time streaming dashboard that can be placed on blogs and websites. Residents are able to follow any number of individual Tri-Valley Newsmakers, or subscribe to the shared Tri-Valley Newsmakers Network to receive alerts from all Newsmakers in their local area. Subscribing is free for residents.
Mayor Sbranti alerted Dublin residents that the BART strike had been averted. Mayor Arnerich advised Danville residents to take advantage of their new Traffix bus system on the first day of school. Kaiser Permanente will keep health-conscious locals abreast of the latest on the H1N1 Virus (Swine Flu). And Chris Chandler, President of Livermore Valley Winegrowers, is using nuAlerts for voting at the Harvest Wine Celebration on September 6th and 7th. With the success of its Tri-Valley Newsmakers pilot, nuAlerts is now inviting Mayors nationally to lead the Community Newsmakers Program in their community.
nuAlerts is a social media marketing tool for creating connected and informed communities. It is used by political leaders, associations, businesses and others to increase visibility, sales and customer loyalty via social networks, SMS, Email and widgets. Organizations can post a nuAlert with one click and have customers sign-up to receive specific alerts via their preferred channel including SMS, Facebook, and email. The nuAlerts dashboard provides instant access to local, community-wide updates and can be added to any site with a few clicks.