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Exec Digital Magazine Explores How CEOs Can Better their International Relations with Rosetta Stone - Also in the September issue, CEO of shoe brand Crocs addresses the company’s turnaround, from near bankruptcy to profits forecasted for 2010
Exec Digital Magazine Explores How CEOs Can Better their International Relations with Rosetta Stone


NewswireToday - /newswire/ - Beverly, MA, United States, 2009/08/25 - Also in the September issue, CEO of shoe brand Crocs addresses the company’s turnaround, from near bankruptcy to profits forecasted for 2010.


Tom Adams, Rosetta Stone’s multi-lingual CEO, spoke exclusively with Exec Digital magazine, found on, to weigh in on the importance of learning a new language – particularly when it comes to doing business across cultures. Rosetta Stone, the language instruction company whose IPO became the best performing IPO in the U.S. in Q1 2009, is teaching the world’s leaders how to successfully communicate in multiple languages and breaking down the barriers commonly hindering international transactions.

“If you are showing respect for another culture, and are feeling at home and confident, you are able to connect with people in ways that allow you to work better together,” says Tom Adams, Rosetta Stone’s CEO since 2003. Indeed, several companies on the New York Stock Exchange have reached out to Rosetta Stone in the midst of mergers and acquisitions that involve multiple cultures, including the likes of IBM and Pitney Bowes.

In a sudden turn of events, Crocs, the recently beleaguered casual footwear company, is now touting signs of a recovery with the arrival of CEO John Duerden. In March, the company disclosed doubts about its viability, with news that it had a September deadline to save itself or face bankruptcy. But Duerden, who was at the helm of Reebok International in the 1990s, proclaimed the company would return to profit in 2010, sending the stock soaring by 28 percent.

“There are those out there who have written us off. This quarter’s results financially, operationally and qualitatively show that this company and the brand are still very much alive,” Duerden says.

The full article, Crocs Bite Back, is available directly online.

About is a pioneering digital media site exploring business and lifestyle issues facing top executives, with both daily, intelligent news, as well as rich and entertaining monthly content via Exec Digital Magazine. meets a previously unmet demand for busy, top-level executives, who can find pertinent business news, lifestyle articles, exclusive interviews, and digital tools and resources all in one place. In just two short years, Exec Digital has offices in Boston, San Diego, Toronto and Norwich, UK, while continuing to build one of the largest global marketplaces for B2B executives.

Entrepreneur Glen White founded in January 2007.

About Rosetta Stone
Rosetta Stone Inc. ( is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the speed and power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, Rosetta Stone language-learning solutions are used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va.

“Rosetta Stone” is a registered trademark of Rosetta Stone Ltd.

About Crocs, Inc.
Crocs, Inc. ( is a designer, manufacturer and retailer of performance casual footwear for men, women and children under the Crocs™ brand. All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers.

Crocs™ shoes are sold in 120 countries and come in a wide array of colors and styles.


Written by / Agency / Source: ExecDigital / White Digital Media Group


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Exec Digital Magazine Explores How CEOs Can Better their International Relations with Rosetta Stone

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