The 30th Anniversary of the largest annual festival in Collin County is expected to draw more than 95,000 attendees over three days, September 18, 19 and 20. Look for Radius Mobile Media on the grounds each day and stop by to see firsthand how we generate thousands of daily impressions, build brand awareness, and reach new customers for our clients with the largest scrolling billboard advertising and marketing vehicle in Texas
Today organizers of the 2009 EDS Credit Union Plano Balloon Festival launched a mobile outdoor advertising campaign to promote awareness for the upcoming annual event on September 18, 19 and 20. Radius Mobile Media was selected to conduct an area-wide awareness campaign leading up to the three day festival on September 18, 19 and 20.
Jo Via, Executive Director of the Plano Balloon Festival, said “The Plano Balloon Festival is a wonderful family oriented event and has become the largest annual outdoor event in Collin County. This year marks our 30th Birthday, and with over 95,000 in expected attendance the Plano Balloon Festival provides an incredible opportunity for participating corporate sponsors and non-profit organizations to reach the local audience. Outdoor advertising is an important component of our broad media strategy to drive attendance through advanced awareness. Given their exclusive coverage focus on Plano, Frisco, Allen and McKinney, Radius Mobile Media is the ideal outdoor advertising partner for the 2009 EDS Credit Union Plano Balloon Festival.”
The mobile billboard campaign features a rich design of vibrant balloon colors and uses special backlighting to emulate the festival’s signature “Balloon Glow” held after sunset. “Effective marketing and promotion of events such as the annual Plano Balloon Festival can often be the difference between a modestly attended event and a stunning success for all the stakeholders. Outdoor advertising is a proven and compelling visual channel to reach and remind attendees well in advance of upcoming events. The unique mobility advantage of Radius Mobile Media to dramatically increase that reach area-wide translates into extremely effective and affordable pre-event marketing,” said Wayne Reynolds, Radius Mobile Media President. Look for the 2009 EDS Credit Union Plano Balloon Festival Mobile Billboard on the streets of Plano, Frisco, Allen and McKinney as well as on the grounds of the three day festival in Oak Point Park at 2801 E. Spring Creek Parkway, Plano, TX 75074.
About the Plano Balloon Festival Inc.
The Plano Balloon Festival Inc. (planoballoonfest.org) is a non-profit 501c3 agency that is dedicated to producing a family oriented, high quality event that offers other local non-profits an opportunity to assist in the operations of the Festival. Our objective is to offer the participating non-profit agencies an opportunity to raise funds and awareness for their programs and services…thus enhancing the quality of life for all of us.
About Radius Mobile Media, LLC
Radius Mobile Media (RadiusMobileMedia.com) is the premier provider of Mobile Outdoor Advertising and Marketing in North Texas. Operating in affluent Plano, Frisco, Allen and McKinney, TX, Radius Mobile Media provides extensive daily and event coverage for large brands and those that want to become large. As a member of the award-winning GoMobile Advertising Network, Radius Mobile Media also provides regional and national reach with direct access to over 100 mobile advertising assets in 60+ markets across the country. Ready to Roll? For a media kit or more information, please visit the website or call (469) 396-3464.