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San Francisco, CA, United States, 2006/05/10 - GoldenOar releases “The Diversified Channel Portfolio” PowerPoint multimedia presentation to IT hardware manufacturers and software developers
GoldenOar has released “The Diversified Channel Portfolio” a PowerPoint multimedia presentation and made it available for free to technology hardware manufacturers and enterprise software developers who register on the GoldenOar.
“This is the updated version of the presentation I gave to IT vendors at the Global Sources conference in Shanghai in October 2005. Similar versions have been presented and well received at the IFA conference in Berlin as well as conferences in Taiwan and Korea” said John Ochinero, CEO of GoldenOar.
Spinning Plates on the Ed Sullivan Show
“When I was young I was fascinated by the performer on the Ed Sullivan Show whose call to fame was the ability to spin scores of individual plates on thin poles. The talent was in keeping the plates spinning and not winding down and falling. Eventually, the performer was racing back and forth on stage keeping all the plates spinning at once. So is it with the contemporary sales and marketing executive. It is no longer acceptable to rely on two-tier distribution or a VAR network, mass merchants or independent resellers. You need to be everywhere at once: ecommerce, strategic partnerships, customer communities, bundles, private labels (OEM) and on and on.”
GoldenOar evangelizes the concept of the diversified channel portfolio while acknowledging that this is easier said than done. Pricing, support, collateral, warranty, sales strategy, personnel training and a vast number of other factors need to be considered when optimizing the diversified channel portfolio. However, when properly in place, the vendor experiences the true meaning of the competitive edge.
GoldenOar (goldenoar.com) is a Channel Development and Enterprise Sales consulting firm that provides strategic and tactical assistance to technology vendors that wish to establish or enhance their presence in the North America market. GoldenOar CEO John Ochinero founded three technology companies where he served as the executive vice president of sales and marketing. Each organization evolved into 9-10 figure concerns.