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NewswireTODAY - /newswire/ -
Macclesfield, Cheshire, United Kingdom, 2009/08/06 - Matmi’s latest online viral game promoting Cancer Research UK’s Run 10k events has been played over 2 million times in its first month.
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Show your support for Run 10k events by placing the game on your website or MySpace page!
Matmi’s latest online viral game promoting Cancer Research UK’s Run 10k events has been played over 2 million times in its first month. The runaway start for Rooftop Runner is close behind Matmi’s award-winning own-brand game, “Ho Ho Ho, Yellow Snow”, which was the highest trafficking viral in a single day in 2007, three days after its release.
“If you’ve been affected by cancer in some way or would simply like to show your support for Cancer Research UK and the Run 10k events, please download the game to your website or MySpace page,” says Jeff Coghlan, Matmi’s founder and MD.
Rooftop Runner (rooftoprunner.co.uk) is part of Cancer Research UK’s online campaign to raise awareness and help encourage sign up to the 43 Run 10k events taking place across the UK in September and October this year. The charity hopes that the game will also help to boost the funds raised by people taking part in the events this autumn. Famous landmarks from the Run 10k venues feature in the game and, thanks to bespoke technology from Matmi, Cancer Research UK will be able to update the event information each year to keep the game current.
Natasha Dickinson, Head of Marketing & Communications at Cancer Research UK, says the charity has been amazed by Rooftop Runner’s strong start: “It just goes to show how much support there is out there for – and by – people affected by cancer. We’re delighted that the online game has been able to bring our Run 10k events to the attention of over two million people in such a short time. As the overall campaign gathers even more momentum, we’re hoping for a fantastic turn-out at this year’s Run 10k events this autumn. People can give the Run 10k campaign another boost by placing Rooftop Runner on their websites and MySpace pages too.”
Rooftop Runner in brief
“Rooftop Runner” players become amazing free runners* when they realise they need to get to the start of their nearest Run 10k event as fast as possible, to support Cancer Research UK’s vital work into beating cancer. Picking a male or female character, they negotiate an assortment of iconic buildings and sights gathered from the 43 UK venues hosting the 2009 Run 10k events, passing billboards which are updated with the latest Run 10k event information. Players pick up as many donations as possible while working their way through four checkpoints en route. The cash is converted into a score at the end of the game – providing players complete the course within the set time limit!
* Free running is a form of urban acrobatics in which participants use the city and rural landscape to perform movements through its structures. It incorporates efficient movements, adds vaults and other acrobatics to create an athletic and aesthetically pleasing way of moving.
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penny[.]matmi.com 
