NewswireToday - /newswire/ -
Plymouth, MN, United States, 2009/08/05 - “Generation Axed” has been coined as a new term to describe the 14.5 million people forced out of work by companies facing the economic downturn. Co-founders want to lift unemployed spirits through humor.
Bob McMullan and Steve Mathers, each freshly “axed” from corporate America, have formed a partnership called GenAxed to introduce Generation Axed as a common identity for millions of people who have experienced job loss.
“The term “Generation Axed” captures the enormity of the layoffs and the harsh reality felt by those who have lost their job”, said McMullan. “Yet it also brings a smile to just about every laid-off person I've met”. McMullan asserts it's the perfect contrast to the euphemisms used by corporations today, such as “downsizing” or “reduction in force”. “It also forms an immediate bond between its members, because we've all been axed”, said McMullan.
“Our intent is to promote Generation Axed and unite its members through humor,” said Mathers. “We are inviting people to visit the Generation Axed website and share some laughs. If our efforts help the keep the Generation Axers' spirits high, then we've been a success”.
Toward that goal, GenAxed has developed several ways for people to get involved. Visitors to the Generation Axed web site can enjoy parodies of logos from corporations that have conducted major employee terminations. Plus, the site provides a humorous “Termination” video. In addition, McMullan and Mathers are offering apparel products featuring the Generation Axed logo.
The founders have also established Generation Axed discussion groups on LinkedIn and Facebook social networking sites. “Generation Axed members have a lot of insight and stories to share”, said Mathers, “and we decided to use the established social networks to promote awareness of Generation Axed and provide a place for people to express themselves about being laid-off.”
McMullan and Mathers want “Generation Axed” to be recognized as the latest societal trend in America's history. McMullan quipped, “The Baby Boomers, Dinks, Gen X and Gen Y have all had their day in the sun. These cloudy times belong to the millions of people who are unemployed due to work force reductions”.
“We also want Generation Axed to be a source of enjoyment and camaraderie”. Mather added. “Our motto is: Outsource your anger... Downsize your stress... This is the age of Generation Axed.”