NewswireToday - /newswire/ -
New York, NY, United States, 2009/07/29 - HeBS proudly announces the launch of the Hotel Indigo Chelsea website. Hotel Indigo New York City-Chelsea is a brand new hotel opening this fall in New York City, and one of the newest additions to the Hotel Indigo brand.
Hospitality eBusiness Strategies (HeBS), the hospitality industry's leading full-service Internet marketing and direct online channel strategy firm, proudly announces the launch of the Hotel Indigo Chelsea website.
HeBS applied industry’s best practices in order to develop a top revenue and lead-generating website, and position Hotel Indigo New York City-Chelsea as the premier boutique hotel in Manhattan’s stylish Chelsea neighborhood. Hotel Indigo New York City-Chelsea is already reaping the rewards from their new website, in the form of online bookings and lucrative group leads. HeBS strategically designed the IndigoChelsea.com website to be user-friendly, booker-friendly, customer-interactive friendly, and search engine-friendly, thus meeting all four requirements for a robust revenue-generating hotel website.
“We are very excited about the newest addition to the Hotel Indigo brand, Hotel Indigo New York City-Chelsea and its recently launched website. We wanted a website that has a unique design, is well optimized for the search engines, easy to navigate, and a producer of significant online revenues and meeting/group leads—all while encompassing the vibrant destination that is Chelsea. This website accomplishes all of those things." said Stephen Redford, Director of Sales and Marketing for Hotel Indigo New York City-Chelsea.
Here are some of the innovative features of the newly designed website:
• Unique design with a modern look and feel consistent with the Hotel Indigo brand;
• Rich visual content, including Flash animations and visual gallery;
• Easy to use, consistent tiered navigation addressing all of the hotel’s key customer segments;
• Rich textual and destination content on the website;
• Website optimized for premier placement on the search engines;
• Comprehensive travel guide for Chelsea New York City, and the surrounding areas;
• Interactive mapping and hotel directions using Google Maps API.
The website targets all important Hotel Indigo New York City-Chelsea key customer segments including leisure and business travelers looking for boutique accommodations in Chelsea. It also targets meetings, event and group planners looking for a unique hotel experience. Additionally, the website has a special section for Priority Club Members or those interested in joining the Priority Club and earning points to be used at worldwide hotels.
According to Max Starkov, HeBS Chief eBusiness Strategist, "We are thrilled to be a part of this exciting project! HeBS’ overall goal was to build an award-winning, search engine-optimized, cost-effective and revenue-generating website for Hotel Indigo New York City-Chelsea. We are convinced that the recently launched website, paired with a comprehensive Internet marketing strategy, will immediately influence the hotel's success and produce incremental revenues and remarkable ROIs. This is especially important in this economic environment and at this crucial time, when the hotel has just opened its doors.”