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For the backyard, summer is the most important time of year. For the hot tub, the backyard is the most important place to be. And for nearly 50 years, hot tubs have been finding their way into the American lifestyle. Now recession strapped consumers – who have started to create vacation getaways in their own backyards – have a chance to win a top-of-the-line hot tub by simply going online and voting for their favorite of three home spa “candidates.”
Dimension One Spas –- the leader in high end, American made hot tubs –- launched the “100 Day of Summer” online campaign (100DaysofHotTubs.com) in time for the July 4th weekend. Running through October 12, the tongue-in-cheek campaign offers voters a chance to win an array of prizes as the weeks unfold, including: moissanite diamond earrings, plush bathrobes, organic bamboo towels and coupons for D1’s popular hot tub accessories.
Registrants will be kept entertained with cheeky content that sees the three hot tubs double as candidates with running parties and platform issues that are relayed through official Websites and social media pages. The contest will end with the election of the winning “All-American Hot Tub” and the presentation of the “Oval Office Award” to one lucky voter who will be rewarded with their very own hot tub.
“Knowing that America loved the excitement of last year’s Presidential campaign and were eager to see the new President’s first 100 days unfold,” explains D1 founder Bob Hallam, “we created this lifestyle promotion as an entertaining way to remind Americans that there is hope for ways to cope and de-stress in the comfort of their own backyards.”
A call for votes will go out every 20 days during the campaign. By participating in each vote, registrants on the campaign site will be sent coupons, rebates and trivia questions to answer. And, following the example of President Obama’s successful campaign strategies from last year’s election, each hot tub candidate has its own Website and Facebook & Twitter accounts to communicate with the party faithful.
"D1 continues to look for ways to pursue online promotions, especially through social media sites,” says Tyler Graham, D1 Spas’ Director of Social Media, “because that is our best opportunity to communicate directly with our end consumers as well as our retail partners and react to their input. And we can’t take ourselves too seriously, since hot tubs are all about relaxation and fun. We want our customers to have fun while we all embrace this new avenue of communication.”
D1 is taking the President’s “Yes We Can!” approach from the White House to everyone’s house, in an effort to march through the recession by engaging and educating consumers while driving sales of its quality lifestyle accessories. The three unique home spa candidates are running on platforms based on different philosophies of relaxation, earth friendly staycations and backyard wellness.
-- THE AMORE BAY: Play and Freedom Party: showcases the award-winning curvilinear beauty, the Amore Bay, one of the most elegant and playful spas ever designed. At 9 feet around, The Amore comfortably seats six; loves the family life but with its his and her submerged lounge chairs, complete with acupressure massage jets and neck pillows, can focus on couples as well. There is beauty – with LED lights, curves, fountains and babbling waterfalls. And there is substance – energy efficient design that keeps the water clean with UV light and ozone and average operating costs of $15.00 a month! It’s all about bringing your family the freedom to decide what it needs a hot tub for. (Average price $17,000)
-- THE CHAIRMAN: Health & Liberty Party: Representing the more classic conservative party is the Chairman Hot Tub from the Reflections Line. With sophisticated hydrotherapy and the ability to massage any amount of hurt or stress into submission, this solid candidate brings years of experience and the fundamentals of hydronomics and hydrotherapy to your backyard. Top seller year after year, this backyard leader features 49 jets, one full length, contoured lounger and multi-level seating. It is proof positive that spa really does mean solus per aqua or “health by water” and it understands that aging boomers have a right to keep their backs in working order! (Average price $13,000)
-- THE NAUTIQUE: The Relaxation Revolution: This dynamic third party is represented by the Nautique the most fiscally responsible of the three candidates. The Relaxation Revolution is about making relaxation available to everyone…about letting the hot water and swirling jets envelop you, erasing your worries and lifting your spirits. It’s a reminder that we love hot tubs because they are a portal away from our everyday lives. The Revolution is founded on the fact that all people are created equal and all deserve a way to unwind. With a seat in each corner, accented with adjustable, stress melting neck jet pillows,The Nautique is the most affordable and equal opportunity of the three candidates. (Average price $11,000)
DIMENSION ONE SPAS
Dimension One Spas® (D1®) was founded in 1977 in Vista, California by Bob and Linda Hallam. By combining innovations in materials science and water handling technology, D1 (d1spas.com) has set an industry benchmark and today is the leader in designing and manufacturing luxury home hydrotherapy and aquatic fitness products. The family-owned business is dedicated to bringing customers the most advanced spas in the world -- engineered to rejuvenate both body and mind.
D1 spas and aquatic fitness products are now sold through a network of more than 200 dealers in the United States, and 450 dealers worldwide in 35 countries. The company's four product lines include a selection of home hydrotherapy (ranging from $5,000-$18,000) and aquatic fitness products (ranging from $25k-$40k) that meet a variety of consumer needs and budgets: D1 Reflections®, D1 Bay Collection®, AFS- Aquatic Fitness Systems® and @ Home Hot Tubs®.
Holding more than 30 patents – more than any other company in the industry – D1 has earned accolades and awards from Consumer’s Digest, Robb Report, Poolandspa.com, Quality Buy and more. In 2004 Bob Hallam was named Ernst & Young Entrepreneur of the Year and in 2009 he was a finalist for San Diego Business Journal’s CEO of the Year.
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