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Agency / Source: ADAM Software | Aprimo, LLC

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Digital Xpress Chooses ADAM Software - From Graphic Arts to Media Intelligence, understanding a changing industry - graphics and IT business builds on existing system with state-of-the-art DAM platform
Digital Xpress Chooses ADAM Software


NewswireTODAY - /newswire/ - Deinze, OV, Belgium, 2009/06/29 - From Graphic Arts to Media Intelligence, understanding a changing industry - graphics and IT business builds on existing system with state-of-the-art DAM platform.

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As a business that prides itself on its technological know-how in the field of marketing, prepress, IT and graphic design, Danish company Digital XPress has reinforced its commitment to providing the very best in service and support to its customers by installing ADAM Software. The investment will see Digital XPress streamlining and enhancing its technological solutions and offer added value to a number of big brand companies.

Dedicated marketing operations management system
ADAM Software is unbeatable in its ability to assist the core processes that define a graphic and technology company like Digital XPress. The system catalogues records, based on the customer’s internal classification structure, uses HTML fields for storage and editing purposes. Furthermore it significantly improves performance through assisting the searching, loading, retrieving and classifying of information.

ADAM is unique in its ability to manage all types of digital files and content in an entirely flexible and straightforward manner. Designed to build on or embed itself into an existing IT infrastructure, ADAM is able to seamlessly support and fit into a customer’s own in-house system and work with company-specific processes. ADAM will provide Digital XPress with the application programming interface required to enhance its existing Marketing Operations Management system (MOM), which has been developed internally over the last ten years. MOM, which comprises XMedia and XPublish modules, is designed to support all processes and workflows in the value chain from content preparation of marketing activities to final production, implementation, logistics and follow-up.

Efficient data handling for increased system performance
For Digital XPress, it is ADAM’s existentiality and flexibility that led to the company selecting ADAM as its software supplier. Morten Melbye, CEO, Digital XPress, comments: “In order to serve a number of high profile customers we require a higher end, flexible platform that would help boost our existing MOM solution. ADAM provides a strong, underlying framework so that we can continue building the separate MOM modules according to our customer needs and our unique competences as a high end graphics IT company. It will help increase our performance, which for the markets we serve is incredibly important."

"We work with many large brands including companies in the retail and banking sector, and here secure and efficient data handling is imperative to the success of their numerous marketing campaigns. ADAM provides the generic process engine required for managing and utlizing large amounts of data both efficiently and accurately. Moving forwards, Digital Xpress will design and introduce three, currently undisclosed, value added services once migration has been achieved in the coming months. These products will be designed to help us improve our customer service and maintain our competitive edge in this rapidly changing sector,” according to Morten Melbye.

From Graphic Arts to Media Intelligence; understanding a changing industry
Since first establishing itself as a digital prepress company in 1995, Digital XPress’s requirements as a business have changed considerably. Now, in addition to offering high end graphic services, which focus on workflow optimisation, the company prides itself on the development and implementation of innovative technological solutions that support and increase efficiency in its customer's marketing departments.

Morten Melbye concludes: “Having come from a similar graphic arts background, ADAM understands the journey we have made as a graphics IT company and the changing, fast moving industry in which we operate. This has certainly helped the communication and business relationship between the two companies. Such a partner allows us to focus on our core competencies and develop our marketing operations management system more rapidly and effectively.”

About Digital Xpress

Digital Xpress ( started as a traditional reproduction department in the advertising agency recommended. The company became an independent digital prepress company and in 2000 took the step to become a graphic IT company. Today, the company offers high quality prepress, page make-up layout and color management services and develop and implement innovative technological solutions that support and increase efficiency in marketing. Digital Xpress has 65 employees and is based in Aarhus City, Denmark.

About ADAM

ADAM Software ( is a global software vendor of marketing platform technologies that provide the ability to manage, structure and deliver media between people, processes and systems. Our software has an intelligent open architecture that allows customization and rapid application development using our ADAM SDK. We understand our clients' needs to share, collaborate and automate mundane tasks while controlling quality. We are passionate in providing our clients with intuitive and easy to use software, helping them organize media and distribute assets quick and secure. We have the knowledge and proven experience of how media flows between people, the workflow and the common goal to publish and distribute quality content.

Global brands relying on ADAM Software are Anheuser-Busch InBev, Britvic, Microsoft, LEGO, McCann Erickson, Sanoma Magazines, Volkers, Elopak, De Schutter’Neroc, etc...

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Agency / Source: ADAM Software | Aprimo, LLC


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Digital Xpress Chooses ADAM Software

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