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NewswireTODAY - /newswire/ -
London, United Kingdom, 2009/06/25 - Online game gurus, Matmi, are celebrating the success of their first iPhone game, Monster Pinball, which Apple selected as its App Store “Pick of the Week” only 3 weeks after release on 1st June 2009.
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Monster Pinball's strong sales gained listings in the top 100 Game and App charts within 10 days of release, then the game entered the Staff Picks chart on 11th June 2009 followed by Apple's selection as its App Store “Pick of the Week” a week later.
Jeff Coghlan, MD & founder at Matmi, is overwhelmed by the take-up for the game. “Our background is on online games and branded entertainment, so we’re used to creating games that have high appeal to get the maximum number of plays. Online games are free to play, so the Monster Pinball experience has been amazing because thousands of people are actually paying to play one of our game creations. That’s hugely motivational to the whole team here at Matmi. We’ll be having a few celebrations, I think!”
Specialist designer, Hamish Cooper, says: “What’s been fascinating for us is that, even though the iPhone platform is relatively new and this game is our first iPhone app, we’ve applied exactly the same principles of casual game design and Monster Pinball has got off to a great start. The games industry is on a collision course from traditional console-based games right through to free online games. Matmi wants to be right in the middle of the action and we believe the next 12 months will see massive changes in the business model for the gaming industry worldwide.”
Further Matmi-branded iPhone game releases are already underway and Matmi is in discussion with a number of its clients on branded entertainment releases for the iPhone. Console games may also feature in future releases.
About the game
Featuring Matmi’s Monster Mafia characters, Monster Pinball is faster than any other pinball game on the market and includes:
- An extravaganza of 6 linked pinball tables (a pinball and technology first) with mind-boggling action and different goals at every level.
- Multiple flippers, rebounds, stallballs, boosts, bonus, freeballs and accelerometer tilt use a bespoke realistic Physics engine developed just for this game.
- 60 fps for extra smooth play.
- Original development for the iPhone/iPod platform.
- Original animated graphics.
- Crazy sound effects in stereo.
- Pause, Save & Resume functions.
- Local and online scoreboards.
- Lite version to follow shortly.
About Matmi
Since 2001, Matmi (matmi.com) has pushed the boundaries to encourage brands to engage directly with consumers online. Its interactive branded entertainment has worked magic for the likes of Comic Relief, Football Superstars, EMI (Lily Allen, Iron Maiden), ITV and Universal Music.
Matmi’s work has won recognition from the BIMAs, the Chip Shop Awards, DADI Awards, Green Awards, Eurobest and the Golden Awards of Montreux amongst others. MD and founder, Jeff Coghlan, has even been described as “one of the world’s leading digital minds”. His next public presentation is in the Evolve stream of The Develop Conference, 14th – 16th July, Brighton, UK. See for yourself - experience our website.
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penny[.]matmi.com 
