RMS Public Relations (RMS), today announced the opening of their new division dedicated solely to inventors and entrepreneurs. With a track record for success in launching new companies and products, RMS has created a special “Insta-Review Program” designed to quickly and cost-effectively generate media exposure and sales for new concepts that are ready to hit the market. Previously, RMS played a lead role in launching such companies and products as the SnoreStopper, QuickSeals and Baja Bob’s, all of which achieved impressive market success. To facilitate a quick ramp-up of the new division, the firm has redeployed their most senior staff to servicing the specific needs of this growing audience. The “dream team” that was responsible for generating over 400+ consumer articles with a gross circulation of $183.5 million and an advertising equivalency of $26 million dollars will now bring their expertise to other inventors looking for fame and fortune.
“One of the things that sets RMS apart from most PR firms is that we’ve never lost touch with our own entrepreneurial roots,” explains Shana Starr, founding principal at RMS. “We love the spirit of invention and are constantly in awe of the creativity and ingenuity demonstrated by our clients. Our success lies in that we strive to match our clients’ passion for invention with an equal dedication to bringing their products to the masses through a combination of tenacity, skill and A-level media relationships that give our clients a bankable edge over their competition.”
“What impressed me most about RMS was how quickly they were able to achieve substantial media exposure for us,” said Denise Bein, inventor and co-owner of QuickSeals. “Coverage, such as our two appearances on CNBC – the Big Idea with Donny Deutsch, as well as ABC News, Good Housekeeping, NBC TODAY Show, Progressive Grocer and the dozens and dozens of other radio shows and print publications, really helped us define our brand in the market.”
“We felt that our low-carb and sugar-free cocktail mixes would have broad consumer appeal,” said Craig Cook, inventor and co-owner of Baja Bob’s Cocktail Mixes, “and we were pleased to see this play out in the press courtesy of the efforts of RMS. The visibility we achieved from their success with the Chicago Sun-Times food section, Denver Post, Fitness magazine, Forbes, Newsweek (both in the US and Japan), TIME magazine, USA Today and dozens more, helped bring distributor opportunities to us and raise our brand awareness.”
Like-minded inventors and entrepreneurs interested in hearing more about the power of PR and what a media campaign designed to fit their unique product or concept can do for them, should contact RMS Public Relations directly.
RMS (rms-biz.com) specializes in public relations for companies using the many voices of media, print and technology to build brand awareness and help support sales. At RMS, we understand that the bottom line is about results.
We've founded our business on three key pillars that have consistently helped us grow: 1) we put our money into our people (we distinguish ourselves by hiring only senior-level talent), 2) we only pay for the best, cutting-edge PR tools (our devotion to technology has taught us the value of making it work for us), and 3) our time (there is no substitute for hard work and experience).