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NewswireTODAY - /newswire/ -
Los Angeles, CA, United States, 2009/06/15 - Compassionate Eye Foundation (CEF), founded by accomplished photographer Robert Kent, along with Getty Images, has partnered with dozens of award-winning photographers, and other industry professionals who are donating their time for charity.
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Around the world, over the next two weeks, award-winning photographers are donating their image licensing and time and talents, with the intention that a child in a developing nation will have a better future. Compassionate Eye Foundation’s Fourth Annual Summer Solstice kicks off in Vancouver on June 15th, with the last shoot taking place in New York on June 24th. Compassionate Eye Foundation (CEF), founded by accomplished photographer Robert Kent, along with Getty Images, has partnered with dozens of photographers, makeup artists, producers, casting agents, digital techs, art directors and other industry professionals to continue this philanthropic endeavor.
In Vancouver, photographers and crew will come together June 15th – 19th at various locations around the city, including The Bloedel Conservatory, a rooftop in Chinatown and a houseboat downtown. The Los Angeles shoot will begin on June 16th, at the Farmer’s Daughter Hotel. Other shooting locations include a private residence in Pasadena, and Air Hollywood, a 20,000 sq. ft. airport-themed studio in the San Fernando Valley. Central Park will be the backdrop for the June 24th shoot in New York and in London the unique Ark in Hammersmith building, and the Getty office, will be a few of the sets for the shoot. All locations have been donated for the cause.
The imagery created during the course of this year’s Summer Solstice Shoot will become part of the Compassionate Eye Foundation collection, available exclusively through Getty Images. The collection currently features more than 1,600 inspiring and conceptually strong creative images, some of which have earned various industry awards and accolades including Photo District News Photo Annual, Communication Arts Photography Annual and Creative Review Photography Annual.
“It’s truly amazing how quickly we’ve seen success with this program, and I see this model as something that can be taken on across industries”, says CEF Founder Robert Kent. “Imagine a famous musician donating a song so that all proceeds would benefit a cause…it’s about humanity working together for the greater good.”
Since its inception in 2005, Compassionate Eye Foundation has partnered with Getty Images and contributing photographers to create imagery that becomes an on-going source of funding for the foundation’s philanthropic efforts. The photographers’ royalties, plus a donation by Getty Images of an additional share of the image license fees, have so far generated more than $325,000 for Compassionate Eye Foundation’s work.
The funds have helped to build classrooms and establish scholarship funds in Guatemala; support educational projects at Fezeka School in Cape Town, South Africa; and, a number of income and livelihood enterprises in Ethiopia. CEF also collaborates with other non-profit organizations with a shared desire to help the global community, including Alianza, Education without Boarders, As Green as it Gets, Free The Children and Canadian Hunger Foundation.
About Compassionate Eye Foundation
Compassionate Eye Foundation (compassionateeye.org) is an innovative non-profit organization founded on the principle that creative people as a community can, and want to, make a positive difference in the world. It is CEF’s belief that education is the cornerstone to change. It is through promoting education, that CEF assists developing communities around the world, become more sustainable and healthy. Each year on or around June 21st, the Summer Solstice, photographers and their crews around the world voluntarily produce a one day stock photo shoot. The royalty revenue generated through image licensing at Getty Images is donated to CEF.
About Getty Images
Getty Images (gettyimages.com) is the world’s leading creator and distributor of still imagery, footage and multi-media products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and websites.
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