McDavid Sports Medicine, the world’s leading manufacturer of sports medical products, today announced their partnership with one of America’s most creative sports public relations firms, 180 Communications, in an effort to increase its media presence.
“McDavid is a cutting edge firm led by true entrepreneurs,” said 180 Communications President and former Sports Illustrated writer Don Yaeger, “exactly the type of company we want to align ourselves with.”
Once known only for their development of the first knee guard, McDavid has grown into a multi-million dollar company featuring the most innovative injury prevention and performance enhancing athletic gear available. Their latest technology, HexPad, is being used by more than half of the players in this year’s NBA championship games.
“Our number one priority is to develop innovative products and technologies to help prevent injury and enhance the performance of athletes,” said Rey Corpuz, Director of Marketing for McDavid, “but the technology is useless to an athlete in need who does not know our product even exists. That’s where 180 comes in.”
180 Communications, based in Tallahassee, FL, is led by former journalists who understand the media and their needs. The company looks forward to helping McDavid make a name for themselves among athletic wear giants like Nike and Under Armour.
“In the office, we jokingly refer to the struggle as ‘McDavid versus Goliath.’”said Yaeger.
The company's roots can be traced back to 1969, when Dr. Robert F. McDavid (mcdavidusa.com) designed and developed what was to become the first widely used lateral protective knee brace in football. From a basement in Bellwood, IL, to its production facility and global headquarters in Woodridge, IL, McDavid manufactures and markets over 400 different innovative products for athletes and active people of all ages. McDavid is the most widely used and recommended brand of braces among sports medical professionals and the industry leader in sports medical products, technical performance athletic wear and consumer merchandising.
About 180 Communications
180 Communications (team180pr.com), based in Tallahassee, FL, is a full-service strategic communications firm with more than 85 years of experience in the national media. Their team of national journalists and experienced public relations professionals takes pride in understanding how to best leverage news, trends and media relationships to promote their clients.