In order to set a new definition of fashion and posh, Madame, the leading brand of women western wear is on the expansion mode with the launch of its new store in Sahara Mall, Hazrat Ganj, Lucknow. This will mark the rapid growth of the brand in U.P and other parts of the country. With this store it has reached the tally of 54 EBOs (Exclusive brand outlet) spread across all over India. The budget is involved in making the store operational.is approximately 40 lakh. Currently, in UP Madame has presence in Barailey, Kanpur, Dehradun, Saharanpur, Noida and Lucknow.
Madame has plans to reach the total count of 100 EBOs by 2010 with traces in Metros, state capitals and tier-2 cities. The new store has an inviting environment and soothing atmosphere which is ideal for its customers to feel refreshing while they shop. It will justify Madame’s efforts to provide an unprecedented level of service to its customers.
Glad with the growth rate of the company, Mr. Bipan Jain, Managing Director elaborates, “With the growing demand of our products, we decided to move inwards to cater to the burgeoning population. The opening of new stores one after the other will further help our objective. In the near future, one will see more Madame stores at high potential areas in U.P and other parts of the country. Our plans are to open 200 Exclusive Stores by the year 2012, which will be a mix of company-owned and franchised.”
Madame as a brand has the identity of producing world class products with the flavour of sophistication and feminine reflected in the brand. The thrust to achieve the best in the industry and to be better than its competitors has made it reach the place where it is today. The sun’s scorching, temperature’s rising, what are you waiting for? Go grab your new pair of apparels from the nearest Madame outlet.
With more than 15 years in the Indian Market, Madame has been the first and only home brand to provide women apparels exclusively. One thing that has been synonymous with the brand since it’s inception in 1993 is “contemporary styling’. Madame has always been a ‘design ahead’ brand. Madame is spearheaded by Mr. Bipan Jain, a seasoned industrialist with an Experience of over 27 years in Apparel Manufacturing. The present tally has increased to 54 Exclusive Stores spread across INDIA and will touch a number of 100 by 2010. The Brand has a strong Zonal Representation Network of over 600 Multi Brand Outlets across the Country. Madame was also been nominated in the top five Woman’s Western Wear Brands in the country by CMAI and among top four women wear brands by IFF.
The success mantra of this fast growing Prêt a Porter brand is the ability to understand the desires of its target audience well and provide them something unparalleled to satisfy their quest of ‘individual style statements’. While the extensive distribution network endows Madame with better connect with its target audience, the quality has been the cornerstone for Madame’s steady growth.