“Mountain Sphereing Mayhem” will allow players to experience the growing summer sport of Sphereing (also known as Zorbing). The game is one of the first elements to emerge from Dare 2b’s “Welcome to our mountain” strategy - the idea presented by driven that saw them win the account from London agency Mother last year.
Graham Drury, partner at driven explains: “Mountain sphereing is a great new sport that only a few people have had the opportunity to try. The advergame provides a taste of it for everyone and will reward players from all over the world with money off at dare2b.com.”
Released on 19th May 2009, the game is backed by a tailored seeding campaign using Matmi’s prized in-house seeding database. The company recently worked with EMI/Parlophone to launch Lily Allen’s latest album and single online with international chart topping results.
Richard Barrow Account Director at Matmi said “Advergames are a brilliant way of engaging with an audience whilst driving brand awareness. We predict a minimum of 1 - 2 million plays of Mountain Sphereing Mayhem in the first year.”
About the game
Mountain Sphering Mayhem is a frantic downhill time trial. Players must dodge trees, rocks and the occasional picnicking sheep. The objective is to get to the bottom of the mountain over three increasingly taxing levels in the fastest time possible.
Collecting items of Dare 2b clothing earns players bonus points throughout the levels. When they finish, players’ bonus points are converted into discounts of between 15% and 30% on Dare 2b merchandise. The top 20 overall scores will also be rewarded with a place on the game’s worldwide leaderboard.
driven was launched in February 2008 by the ex CEO, MD, Creative Director and Brand Director of \TBWA Manchester – Neil Griffiths, Nick Brookes, Chris Lear and Graham Drury.
The agency has a simple vision: to create ideas that sell. Using insight and creativity for one purpose: to ensure that clients get a meaningful return on their investment. Backed up with the promise: that if our clients don’t make a profit on what we do for them, then neither do we.
In its first 12 months driven won a number of new clients including Vimto, Jameson Irish whiskey, Crown Paints, Setanta, Westland, Nicky Clarke, Breville, Body Worlds, it was also voted North West Agency of the year.
Since 2001, Matmi (matmi.com) has pushed the boundaries to encourage brands to engage directly with consumers online. Its interactive branded entertainment has worked magic for the likes of ASDA, Comic Relief, Football Superstars, EMI (Lily Allen), ITV and Universal Music.
Matmi’s work has won recognition from the BIMAs, the Chip Shop Awards, DADI Awards, Green Awards, Eurobest and the Golden Awards of Montreux amongst others. MD and founder, Jeff Coghlan, has even been described as “one of the world’s leading digital minds”.