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NewswireTODAY - /newswire/ -
London, United Kingdom, 2009/05/21 - Alsace Wines has launched a new website focusing on the UK market to support its successful UK campaign, “Eat Asian. Drink Alsace” - AlsaceWines.co.uk.
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The website, alsacewines.co.uk, includes general information about the wines, appellations and the region, as well as details about activities in the UK, food and wine matching suggestions and recipes.
A trade focused section of the site includes press releases, a tasting tutorial and a press information pack.
Richard Kannemacher, marketing director for the Conseil Interprofessionnel des Vins d’Alsace (CIVA), said: “The key objective of the website is to talk directly to the consumers in the UK and to help demystify the wines, making them much more accessible and relevant. The design is clean, clear and modern, and reflects the colour palette and images used in our UK campaign. In addition, we hope the website will be a useful resource for our trade contacts.”
Background information about Alsace wines:
The Alsace region is located in the North East corner of France and has an area of 8280km2. The region, which is famous for its production of aromatic white wines, boasts 5,700 small vineyards.
The aromatic wines of Alsace are ideal with Asian cuisine thanks to their purity of fruit, good acidity and lack of tannin.
Alsace wines are generally made from seven grape varieties:
• Sylvaner
• Riesling
• Pinot Blanc
• Pinot Gris
• Gewurztraminer
• Muscat d’Alsace
• Pinot Noir
These are featured on the labels of the bottles. Each wine is made 100% from the named single grape variety.
Wines from Alsace stand out on the shelf as they come in flute shaped bottles, the “flûte d’Alsace”.
The Alsace offer consists of a range of following categories:
AC Alsace: Made mostly from single grape varieties and named after the grape from which they are made, or occasionally made from a well-balanced blend of grape varieties from the region.
AC Alsace Grand Cru: Made from grapes grown to particularly strict standards for yield and quality, and within fifty precisely designated vineyards.
AC Crémant d’Alsace: The sparkling wine of the region and second only to Champagne in France.
Vendanges Tardives / Sélection de Grains Nobles: Late-harvest sweet wines, with intense, complex aromas, powerful structure and a long finish.
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