Shiny Red, the UK’s first-established social media PR agency, has agreed a partnership with web video specialists Simply Media to expand its range of client services.
Under the deal, Simply Media becomes Shiny Red’s preferred supplier of shot-for-web videos, and will provide expertise and advice both to Shiny Red and its parent company The Red Consultancy. The partnership is the first of its kind between a PR agency and a web video production house.
The two agencies have already collaborated successfully on a range of new business pitches and client video shorts including a video for the National Lottery Promotions Unit featuring Peter Crouch.
Helen Nowicka, Managing Director of Shiny Red, said: “We’ve been creating and pitching web videos for our clients since day one, and know they’re an effective way to tell a story. By partnering with Simply Media, our clients now have one-stop-shop access to a broader range of services to meet their social media marketing needs.”
Henry Scott, CEO of Simply Media said: “This is a partnership between two web innovators who understand that engaging video content is a high-impact, cost effective way to reach people online. The research that we are about to launch highlights just how important online video is to any successful PR or marketing campaign.”
According to a Hitwise report published in March 2009, UK internet traffic to online video websites increased by 178% between February 2007 and 2008.
Shiny Red (shinyred.tv) is The Red Consultancy’s specialist digital and social media agency. Launched in 2006 in collaboration with the founders of leading UK blogging network Shiny Media, clients include eBay, MySpace, Bassetts, Pfizer and Yell. Shiny Red’s range of services includes social media and blogger relations, web community outreach, content creation, online reputation management, issues tracking, and SEO integration.
Simply Media (simply.tv) is one of the UK’s leading digital entertainment providers, distributing thousands of hours of programming over satellite, cable and broadband Internet. The company operates 15 digital TV channels and is bringing the best online video entertainment to a wider audience via its specialist web TV channels and IPTV platform. Simply Media produces aggregates and distributes video content for clients including iVillage, MSN, Barclays and Borders.