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Tumri, the leading provider of dynamic and intelligent display advertising solutions, today announced Michael Peralta will join the company as chief revenue officer. On the heels of Tumri’s recent hire of former Yahoo! executive, Jeff McCombs as chief financial officer, Peralta joins Tumri’s management team from Platform-A, where he served as Senior Vice President, North America and Global Accounts and was responsible for over $1 billion in revenue. As CRO of Tumri, Michael is responsible for managing all sales and marketing functions, including customer experience, business development and global expansion efforts. He will divide his time between corporate headquarters Mountain View, New York and international efforts.
“This industry is clamoring for meaningful advertising experiences that compel consumers to act and deliver tangible results for advertisers. Many brands still struggle with how to make their creatives successful in various scenarios and among different audiences. A key part of my role as chief revenue officer is to educate and inform the marketplace about Tumri’s dynamic ad optimization platform and support the company’s global expansion,” said Peralta. “Joining Tumri at this juncture is an incredible opportunity for me to be a part of the company’s transformation from breakthrough dynamic display advertising platform to global leader in online display advertising solutions. I have been fortunate to see many platforms and solutions during my career, and the Tumri solution sits in an enviable position to fundamentally transform this space and deliver unprecedented value to advertisers, publishers and consumers alike.”
“Tumri continues to build our fast-growing team of A-list talent with the hire of Michael Peralta as chief revenue officer. Michael’s long and impressive track record in digital media and proven ability to increase revenue, build client relationships and manage global sales and marketing teams will be invaluable to Tumri as we aim to establish ourselves firmly as a global advertising leader,” said Calvin Lui, president and CEO, Tumri. “Michael’s experience in managing hundreds of employees and billion dollar revenue streams, along with his recognized interactive advertising knowledge – from both a branding and performance perspective – will help lead Tumri to the next level of success.”
Prior to his recent role at Platform-A, Michael worked at Advertising.com where he led the company’s national advertiser relations and market research teams. Previously he served as Managing Director of Western Europe for Advertising.com and was responsible for the corporate performance and growth strategy for the United Kingdom, France and Spain. During his tenure, the company’s London office more than tripled the size of its staff, doubled its number of advertiser clients, and tripled its penetration within comScore Media Metrix’s top 100 publisher list. These accomplishments led Revolution Magazine to name Peralta one of the “Top 50 Most Influential Leaders in the Digital Sector.” Michael holds a BS degree in civil/environmental engineering from RPI and did graduate work in Management and Public Policy at New York University and Northwestern University.
About Tumri
Tumri (tumri.com) is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a "One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference and has been featured in The New York Times, The San Francisco Chronicle, and in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Lehman Brothers Venture Partners, and Shasta Ventures.
Press Contact:
Fred Han, PerkettPR
P: 415-933-6857 - E: tumri[.]perkettpr.com.
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kkennedy[.]perkettpr.com 
