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NewswireTODAY - /newswire/ -
St. Charles, IL, United States, 2009/04/28 - Cooper Hong, Inc. (CHI) earned top honors in the “Product Literature (for companies over $50 million) Division” for its global literature design for one of its largest clients, Case Construction Equipment of Racine, Wisconsin.
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Cooper Hong, Inc., or CHI, a provider of integrated marketing communications services, earned a first-place award in the product literature category for the 2009 “Measures of Success” marketing awards program, sponsored by PICA (Publications in Construction & Agriculture), a subgroup of the Association of Equipment Manufacturers. CHI won top honors in the “Product Literature (for companies over $50 million) Division” for its global literature design for one of its largest clients, Case Construction Equipment of Racine, Wis.
“PICA members are the media that reach Case customers, so we are genuinely honored to receive this award from PICA for our redesign of the Case product literature,” said Jane Cooper, president of CHI. “The literature redesign became the first piece in an overall update of the Case brand look and feel, which has now been applied to the global Case Web site design, direct marketing materials and other integrated marketing communications for the brand. We are privileged to have supported Case in development of their Web site look/feel and brand guidelines, as well as their new literature.”
The goal of the Case literature redesign was to present information about new products in a format that made it easy for salespeople to reference key product highlights, while offering enough detail for the customer who wanted to know more about product features and benefits.
“The literature presents key messages in the first page or spread and then a visual product walk around in the next page or spread, with additional product messaging and brand messaging as space allows,” Cooper said.
In conjunction with the PICA “Measures of Success” awards, Cooper was named the 2009 Public Relations Person of the Year by PICA. This award is presented annually to a marketing communications professional whom the PICA member editors believe “exemplifies best practices” in media relations with the trade press.
The PICA awards recognize excellence in off-road equipment industry marketing communications and honor outstanding industry efforts as an educational example of “best practices.” The awards also aim to promote to a wider audience the important role that marketing communications plays in a company’s overall business success.
Made up of more than 800 companies representing more than 200 product lines, the Association of Equipment Manufacturers provides services on a global basis for companies that manufacture equipment worldwide in such industries as agriculture, construction, forestry, mining and utility.
About Cooper Hong, Inc.
Established in 2006, Cooper Hong, Inc. (cooperhong.com) delivers successful, integrated business-to-business marketing communications solutions for clients in a variety of industries. CHI combines the contacts, expertise and resources of a large agency with the agility, creative firepower and drive of a smaller firm. The team at CHI is comprised of passionate marketing communications professionals with years of public relations, advertising, branding, Web development, graphic design and direct marketing experience.
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